It’s what to wear Wednesday at the PGA Show 2022 and to start the conversation, we’ll start with five amazing women’s clothing lines you need to check out here at the Orange County Convention Center or online from home.
Who doesn’t want to be cool? We all do it, whether we’re on the course or not. Now Cool has a few different definitions, but this brand covers them all. IBKUL (https://ibkul.com/) is where technology meets fashion. Their performance fabric has a material called “icefill”. Not only does it look cool, but it will chill you 3-5 degrees! Their clothes pride themselves on protecting you from the sun. With UPF 50+ and long sleeve designs, the cooling performance is a great addition.
They make dresses, pants, lifestyle apparel that you can wear on the court, the course, and the horse. Yes, if you want to look cool and be cool, be sure to check them out. Temperature lowering technology is a special feature of the garments. Another brand with a similar concept is Southern Tide (https://southerntide.com/). Their Brrr fabric also lowers your temperature. As the name suggests, their vibe is coastal, but fits in everywhere.
Speaking of fit, they not only use performance fabrics, but they also stretch. Those looking for a 9 and dine outfit will find a home here. Crossover brands are big in golf right now and all women who wear Southern Tide will be comfortable in any environment with their various apparel collections. This point is very important. The popularity of golf means we all consume the game differently.
For those who prefer good company to a good Kilo Tango dashboard (https://proshop-kilotango.golf/) will catch your attention. An all new line made in the USA, their designs truly define the social golfer. Their brand architect was a college golfer. You can compete in his clothes, but then it’s on the terrace that you really stand out. If you like it when people ask you, “Where did you get that outfit?” then take a look at their inventory. From A-line dresses to appropriately cut shirts and skirts, this new venture is quickly catching our attention.
Smith and Quinn
Another way to grab a customer’s attention in the golf space is to create custom designs. We don’t suggest producing custom women’s clothing yourself, but rather letting Smith & Quinn do it for you. The 2019 show’s best new designer has taken his creativity to the next level. With a thoughtful interview, they can come up with a specific impression or image for your surroundings. Your print becomes the fabric of everything from dresses to accessories. For those looking to make their merchandising stand out, this innovation is for you.
Successful brands prioritize fit. Kinna (https://kinonasport.com/listen)) is Hawaiian for form. Their motto really grabs your attention – “Golf clothes for women who hate their golf clothes”. It’s a strong statement to back up, but with inspiration from the design of the track and not the fairway, they pull it off. True to their namesake, the high waistbands, gripping technology and compression give women a look and feel that they are incredibly loyal to. Combine it with their fabulous Italian fabrics and you can feel and see yourself filling your closet with their clothes.
These five brands share a common thread. The days of pink and shrink are officially over. 2022 is about fit, fabric and function off the course. It’s time to excite female golfers, women have something to wear in 2022!