Google AdWords data revealed that searches related to veganism increased by 47% in 2020. Clearly, the COVID-19 pandemic has forced people to review their choices and rethink their preferences, veganism and sustainability becoming the main objectives.
However, the options for those looking for vegan alternatives were not many.
Over the past two years, a plethora of startup founders have tapped into the vegan space, whether it’s food, accessories, clothing or more.
Mansi Gambhir is one of them.
The creative director and founder of Gurugram-based vegan accessories brand THE GUSTO believes it’s essential to choose vegan and sustainable options over their leather counterparts.
This led her to launch her startup in November 2020.
“THE GUSTO [goal] was to create bags with durable materials and functionality as the sole objective. Therefore, we only use vegan leather, which is essentially a polymer that is a close substitute for leather. It is both cruelty-free and environmentally friendly.
“It has leather-like grains and texture and causes no harm to livestock. Since this is a factory-made product, it expands our design options by allowing us to choose from a wider range of colors and combinations. Additionally, our product selection includes organic cotton linings as well as vegan suede and corduroy varieties, resulting in exquisite products,” she says.
Bags, let’s move on to books.
Being present on social and digital networks has become necessary to climb the ladder in any professional field. Those who have built and maintained their social media presence consistently over time are more likely to experience success.
A good example of this is Mumbai-based book influencer and social media strategist Vidhya Thakkar, better known by her Instagram name @reader_viddh. After launching her “bookstagram” account in May 2017, she will soon complete five successful years of building her own brand of book reviews.
She joined YS Weekender for a chat to provide insight into the uncharted world of book influencers. Talking about the USP of her account, she says it’s her ability to share honest reviews in a very easy and straightforward way.
“From day one, I have strived to ensure that every person can connect with my reviews and make smart buying decisions. People also appreciate simplicity – I don’t use fancy words and keep every review to the point,” says Vidhya.
A book in hand is sure to lead to a song in the heart.
We all love to hum and sing, no matter how cacophonous it can get to those around us. But, what if there was a tool that made us hit the right notes at the right rhythm, making it more soothing to the ears?
Gopala Krishna Koduri was thinking along the same lines when he came up with the idea for Riyaz, an AI-enabled 24X7 music companion in the form of an app.
This digital music tutor offers over 130 exercises and 200 raga and chant lessons in disciplines such as Carnatic, Hindustani, Bollywood, Devotional and Western music. It offers over 50 Hindustani classical music lessons covering all commonly taught ragas and over 24 Carnatic music lessons.
The app was launched in 2019 by MusicMuni Labs Private Limited, owned by Gopala, a spin-off of Music Technology Group, Universitat Pompeu Fabra, Barcelona, Spain.
Technology has changed the way we communicate with each other, both personally and professionally.
The field of advertising, in particular, has undergone a profound change. A leading advertising agency, based in Chennai, Rage Communications has witnessed and adapted to this change over the past three decades.
“Our initial vision for the business was, and remains, to be able to deliver robust digital solutions for marketing and marketing communications. These have evolved in terms of nuances, taking into account the evolution of the digital environment across the spectrum of opportunities that have arisen over the past two decades,” explain founders Karthik Kumar and JRK Rao.
And last, but not least: health.
When a man has health problems, his wife is invariably the person doing whatever is necessary to support him on his journey. When a woman is struggling with poor health, she will place herself last on the list of daily tasks. It is not limited to India. It is still relevant almost everywhere in the world. Eventually she collapses with something serious the man is forced to deal with, and many times it can be alarming or life threatening.
How can we, as women, support ourselves with a little self-care amidst all that we have to do for those around us and manage our work?
The problem with self-care isn’t that we don’t know we need it. In fact, we probably want to. But what prevents us from prioritizing it? Does anyone make you feel like you’re not a priority? Do you feel guilty when you take time for yourself? Is it the lack of time?
Either way, here’s why all women need to manage their personal care in addition to their many other duties.