AfDB Fashionomics Africa Launches Sustainable Fashion Contest

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the African Development Bank (ADB) The Fashionomics Africa Initiative’s second online competition is offering a total of $6,000 in cash prizes, mentorship, new brand packages and other support to winning African circular fashion designers. The competition celebrates African fashion brands which will promote a more sustainable evolution of consumption practices.

Fashionomics Africa, in collaboration with the United Nations Environment Programme, Parsons School of Design, strategic consulting and communications agency BPCM and the Ellen MacArthur Foundation, has invited interested African fashion brands to apply for the competition. sustainable fashion online. Entrants must pursue environmentally friendly, sustainability and circular economy measures to qualify. The designer or design team submitting the “Best Sustainable Design” will win $3,000 along with other prizes. Two other finalists in the competition will each win $1,500, plus other grants, the AfDB said in a press release.

“Sustainability is the present, not the distant or even the near future. This is where we are now, and it is vital that we open our eyes to what the fashion industry already has to offer. By embracing existing industry resources, we are driving circularity at the most fundamental level,” said Amel Hamza, Acting Director of Gender, Women and Civil Society at the African Development Bank.

The textile and fashion industry accounts for nearly 2% to 8% of global carbon emissions, the sector ranks second in the world for industrial polluters after the oil sector, according to the United Nations Environment Programme. However, this industry also provides significant levels of employment, foreign exchange earnings and products essential to human well-being.

“With the second edition of the Fashionomics Africa competition, the Bank aims to continue to shine a light on the ingenuity that African fashion designers consistently demonstrate through the strength of their culture and heritage,” added Hamza.

The competition is open to African textile, apparel and accessories entrepreneurs, aged 18 or over, who have started fashion businesses (up to a maximum of 50 employees) and whose sustainable designs have been produced in the last five years. Qualified applicants will submit photos of their products, detail their sustainable business model, and explain how their startup is environmentally friendly and innovative.

Examples of elements of sustainability and circularity can include the materials used, the design process, cleaner or greener production processes – including shipping methods or ways to reduce the carbon footprint. A five-person jury representing the African Development Bank and competition collaborators will announce the three finalists by March 22, 2022. Finalist entries will be posted on the Fashionomics Africa digital marketplace and mobile app for public voting. between March 22, 2022 and April 7, 2022.

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