Amazon India announced on Saturday that the company has signed a memorandum of understanding with the Karnataka State Rural Livelihood Promotion Society (KSRLPS) to support the growth of female entrepreneurs.
The MoU was signed and exchanged in the presence of the Chief Minister of Karnataka, Basavaraj Bommai, and the Minister of Skills Development, Entrepreneurship and Livelihoods, CN Ashwath Narayan.
Amazon India would launch Sanjeevini-KSRLPS in its marketplace and expand the benefits of the “Saheli” program to train and empower thousands of women entrepreneurs to connect and access a wider market for their products, the company said in a statement. hurry.
This association would help bring regional selection and unique products from categories such as groceries, home and fashion accessories made by more than 30,000 women entrepreneurs and self-help groups (SHGs) associated with Sanjeevini-KSRLPS online and make them available to millions of Amazon customers across the country, according to the statement.
Amazon said Saheli offers in-depth training and skills development workshops to its partners to help the women entrepreneurs associated with them understand the nuances of selling online and develop the skills and abilities needed to grow. their business on Amazon.in.
These training workshops include sessions on product listing, imaging and cataloging, packaging and shipping, inventory and account management, and customer service and offer other attractive benefits to sellers of the Saheli program, including assisted integration and mentoring at no additional cost.
“Building a thriving ecosystem for women entrepreneurs, especially from rural areas, is one of our government’s top priorities, and I want to commend Amazon for its efforts and initiatives. Our association with Amazon will give wings to dreams. women entrepreneurs and support our capacity building initiatives for them,” said Ashwath Narayan.
Stating that the association with the Government of Karnataka is aligned with the commitment to digitalize 10 million MSMEs by 2025, Sumit Sahay, Director (Selling Partner Services), Amazon India, said, “We will work with KSRLPS to bringing the benefits of e-commerce to thousands of women entrepreneurs and self-help groups and helping them start their journey as digital entrepreneurs.”
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