Here are five athleisure brands launched by women breaking social barriers in more ways than one.
It’s 2022, not having a wide range of sizes in sportswear is just not cool. These female-led brands are breaking down barriers with their activewear geared towards all sizes.
Here are five women-launched athleisure brands that are breaking down social barriers in more ways than one and showing that women of all shapes and sizes — petite to tall, thin to curvy, short to tall — deserve it all.
1. The Pink Moon
Image Courtesy: The Pink Moon/Instagram
Divya Goenka’s size-inclusive activewear brand not only emphasizes body positivity, but also focuses on ethical manufacturing practices. This brand is unique in that it exclusively uses fabrics that have been left behind by manufacturers and factories that export their products. In order to ensure the proper treatment of their craftsmen, they also employ production staff within the company. As a result, quality control is constant. They also promote zero waste. They produce in small quantities to reduce the amount of unsold inventory. This brand sells dresses, tops, jackets, activewear and bottoms in sizes L to 6XL.
2. Spirit Animal
Image Courtesy: spirit animal/Instagram
This is one of the best sports brands including size if you are a size 12 or larger. They take their activewear selection seriously, which includes joggers, yoga pants, sports bras, and tops. Think again if you think stylish gym gear is impossible for tall girls. This brand, which offers sizes up to 6XL, aims to provide plus size Indian women with the space and platform to showcase their distinctive style in the most comfortable way possible. Since its beginnings in 2018, the company has enjoyed constant success. Their best-selling sports bra, the Feel Comfy Bra, features removable padding for ultimate comfort and freedom of movement.
3. Silver Traq
Image Courtesy: SilverTraq/ Instagram
Dhriti Badani, the founder of the company, created this brand with the sole purpose of adding fun to athleisure. For this reason, SilverTraq offers an athleisure range with patterns in addition to the solid colors typical of sportswear. This brand has everything you could possibly need in terms of activewear, including racerback tank tops (How to Style a Tank Top), long sleeve zipper shirts, sweatpants, workout shorts and even sports underwear! From XS to 4XL, a variety of sizes are available. With features like sweat-wicking, quick-drying, and anti-odor, their four-way stretch workout clothes keep you feeling clean even after a hard workout. It is made of polyester produced from recycled bottles.
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Image Courtesy: BlissClub/Instagram
It is a brand created for and by women. BlissClub CEO and Founder Minu Margeret has always been passionate about exercise. She therefore developed a brand aware of her target market. Women have the freedom to dress however they want thanks to this activewear company that includes sizing. All the issues that plus size women face have been addressed in their selection of sportswear (How to choose the right sportswear to stay cool after working out?). From XS to 4XL in 10 different colors, the brand caters to all body types.
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Aastey is a “pandemic-born” company that was created in 2020 when founders Jeevika and Kanupriya bonded over their shared struggles with their bodies and realized how pervasive body image issues are. Aastey is an enduring D2C athleisure brand that focuses on the “three Fs” of fashion: form, fit and function. The fourth “F” has also been added: fabric. Aastey’s “the werk it” set, which includes a sports bra and matching leggings, claims to be available in 16 different sizes, to be comfortable and stylish, and to be worn all day.
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