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DSW has found its star for the Fall 2022 campaign in Atiana De La Hoya. Travis Barker’s daughter-in-law is the retailer’s muse for the upcoming fall season, posing in fashionable fall footwear ranging from edgy platforms to comfy, laid-back sneakers.
In the campaign, De La Hoya poses in a set of cream leather Steve Madden boots. The $160 Hayward style features pointed toes with embroidered uppers, as well as stacked heels for a real cowboy touch. De La Hoya’s ensemble gives the pair an everyday edge, worn with a black slit skirt, tank top and oversized collared shirt. In another photo, the influencer dons a set of $75 Converse high-top sneakers with classic blue jeans, featuring chunky white rubber soles, gray canvas uppers and a lace-up silhouette.
However, De La Hoya also has the option to go grunge with DSW’s edgier fall styles in the countryside. One image sees her posing in a black leather moto jacket and denim shorts, with a graphic tee and Mix No. 6’s $50 Gamey boots – which feature Chelsea-panelled elastic uppers and chunky soles notched for an alternative finish. Another photo shows her feet in black fishnet socks and blue jeans, layered with a pair of gladiator sandals from Mix No. 6. The $50 Alesi style features black ridged platform soles and 3 block heels .5 inches, as well as overlapping black PVC straps.
As seen in the final photo, the edgy aesthetic can also overlap with the varsity for a punk rock take on easy outfits for fall and back to school. The final campaign image features De La Hoya in a set of black platform oxfords by Dr. Martens. The $160 Holly style features a leather upper with rounded toes, molded rubber soles and the brand’s signature yellow stitching. Paired with ruffled socks, the pair adds a bold edge to the varsity aesthetic when paired with De La Hoya’s outfit: a brown zip-up mini dress and teal shoulder bag.
The campaign itself aims to highlight the individuality of personal style, with which De La Hoya identifies with herself.
“Personal style is the easiest way to show off your creativity,” De La Hoya said in a statement. “Fashion is the work of art you wear, and DSW has all the shoes for you to be yourself.”
DSW’s fall collection includes a range of on-trend footwear, from fisherman sandals to classic casual trainers, from brands including Dr. Martens, Steve Madden and Vans. The affordable range, retailing from $35 to $160, is currently available on DSW’s website.
Check out the best DSW shoe trends of all time in the gallery.