Balenciaga combines women’s and men’s collections in one space in Miami’s design district – WWD

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BalenciagaThe women’s and men’s collections of have reopened in a single space in the Miami Design District, the largest US store in the luxury company’s fleet. The store, located at 151 NE 41st Street, opens Tuesday.

The two-story, 8,487-square-foot flagship showcases the brand’s experiential raw architecture concept, in which luxury retail codes are re-evaluated and interiors are designed based on existing structural elements. All BalenciagaNew constructions and renovations meet strict sustainability requirements.

The Raw Architecture concept is featured in Balenciaga stores on Bond and Sloane streets in London, Berlin, Shanghai iAPM Mall, Sydney, Chengdu, China, Prague, Brussels, Taipei and Changchun Charter, China. The decor exposes the interior structure of the building and leaves the surfaces deliberately raw. The brand believes this is a more sustainable approach to luxury retail as it involves fewer new materials.

The Miami boutique will showcase ready-to-wear, shoes, bags, accessories, jewelry, eyewear and objects. Several of its coats will use the innovative Ephea material, an advanced mycelium-based material developed exclusively for Balenciaga to reduce the ecological footprint, which was introduced on the catwalk during the Parisian winter 2022 show. The boutique will also carry the Balenciaga/Adidas collab.

Women are at level 0 and men at level 1.

Two backlit Balenciaga signs, one above the entrance to each floor, can be seen through a glass and chrome facade that unites other storefronts in the plaza. The design strategy sets the store apart from its polished surroundings with cracked and crumbling concrete bricks, flagstones showing traces of rubbed graffiti, and tiled walls covered in synthesized residue.

A view of the raw architecture of the store.

Inside, the Art Deco-inspired flooring that echoes Miami’s historic architecture is chipped and chipped. On another floor, an enamel spill seeps under benches covered in an innovative cactus-based material. Throughout the store, patinas on displays and industrial railings are used as finishes.

The new Balenciaga store in Miami Design District uses the concept of raw architecture.

An original work by Charlotte Thrane is on display, part of Balenciaga’s Art in Stores series. It is made of recycled and locally sourced mattresses and cushions.

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