Balenciaga is the most fashionable brand in the world according to The Lyst Index in the fourth quarter of 2021

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Balenciaga retained its position as the world’s most fashionable brand for the second consecutive quarter in the Lyst index for the last quarter of 2021. Prada ranked third, moving up one place – the highest the brand has never been placed in the index. Its sister company Miu Miu also celebrated its first-ever appearance on the Index’s Hottest Brands ranking, in 20th place.

At the start of the quarter in October, Balenciaga collaborated with The Simpsons for its S/S 22 show, setting social media on fire and towards the end of the quarter Balenciaga unveiled its F/W ’22 collection with a video VHS style.

In addition to being the hottest brand in the world, Balenciaga’s Neo Classic bag, a reissue of its classic style, also tops the list of hottest products for women. This highlights the great influence that the Y2K aesthetic has had on fashion; not just in the last three months of 2021, but the whole year, Lyst noted.

Balenciaga retained its position as the world’s most fashionable brand for the second consecutive quarter in the Lyst index for the last quarter of 2021. Prada ranked third, moving up one place – the highest the brand has never been placed in the index. Its sister company Miu Miu also celebrated its first-ever appearance on the Index’s Hottest Brands ranking, in 20th place.

From its viral bucket hat challenge on TikTok, a series of must-have, celebrity- and influencer-endorsed logo products, to being named Logo of the Year in the Lyst Year in Fashion 2021, Prada had a strong quarter, London-based Lyst says on its website.

The Gucci 1953 Horsebit loafers seen in House of Gucci are the most sought-after men’s products in the fourth quarter, followed by the Omega Seamaster Diver 300 watch (in second place) inspired by the latest James Bond film. The Valentino logo belt, a signature accessory worn by Emily during the second season of the much talked about Emily in Paris series, takes the 7th place in the list of the most fashionable women’s products.

The ‘gorpcore’ trend remained popular throughout the year, with an uptick in the fourth quarter as consumers sought technical clothing and footwear that could withstand the elements. Among the quarter’s flagship products, the Re-Nylon bucket hat by Prada (2nd woman), The Frankie Shop quilted jacket (3rd woman), the Alpha SV jacket by Arc’Teryx (7th man) and the Miu Miu balaclavas (9th woman) and Stone Island (10th men) all talk about this movement.

Comfortable cushion shoes were one of the most searched shoe styles during the quarter, equally popular with both men and women. Prada’s nylon slip-on boots and UGG’s Tazz slippers made the list of hottest products for women at #5 and #10, respectively, while Adidas YEEZY NSTL boots and NSE mules III Tent from The North Face are both among the hottest products for men. respectively 9th place.

Fibre2Fashion (DS) News Desk

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