bebe launches campaign with Sharvari, urges women to experiment with their fashion choices


Women’s Fashion Brand, baby, along with Myntra, announced actress Sharvari as the country’s first brand ambassador. Sharvari will endorse the fall-winter collection and the advertising campaign will be visible in all regions and on various media.

With her spearheading brand promotions, bebe’s new campaign is expected to boost the brand’s visibility among its shoppers and fashionistas in major metros and Tier 1 cities, the company said.

The campaign will be widely promoted on social media to reach the brand’s target audience, which is largely made up of modern Indian women. The advertising campaign highlights the new collection of the season, focusing on the theme – “Be you” – The video campaign focuses on modern women who want to be glamorous and daring in their fashion choices, while expressing their individuality through fashion.

Digital advertising film:

The 34-second ad campaign, titled ”Be You”, shows how Bebe allows women to explore their true fashionable selves and experiment with their fashion choices. The protagonist, Sharvari, represents every woman who takes center stage in her life and exudes confidence wherever she goes. She shows off bebe’s latest fall-winter collection and celebrates the attitude and confidence that shines through you when you decide to ‘Be You’.

Speaking on the occasion, Bollywood actor Sharvari said, “I am delighted to be associated with bebe as the country’s first brand ambassador. bebe offers trendy and contemporary fashion that reflects my personal style. The brand has established itself. around the world, and I’m happy to be part of the brand’s effort to strike a chord with its customers and fashionistas nationwide.”

Speaking about the association, Manohar Kamath, CXO and Chief – Myntra Fashion Brands, Myntra said, “Sharvari embodies the bebe brand perfectly. She’s bold, confident, glamorous, fun and unapologetically herself, which resonates with the brand’s personality. Sharvari’s cheerful social presence has the potential to influence and engage the modern woman in her clothing choices. The association with Sharvari for the new autumn-winter collection will not fail to seduce consumers in large cities and metropolises.

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