Brunello Cucinelli designs official uniforms for ITA Airways – WWD


IN THE SKY : Brunello Cucinelli has designed the official flight crew uniforms for the new Italian airline ITA Airways, which will be introduced from Wednesday. It marks a symbolic date as the country celebrates Italian Republic Day on Thursday.

“The idea of ​​this stylistic advice with ITA Airways certainly stems from a common vocation, which aims to transfer the style of the beautiful Italian clothes also through the uniforms of the cabin crew, this to represent an image of Italy recognized internationally as the cradle of a culture inspired by beauty, art and traditions,” said Cucinelli. “All this will also be achieved thanks to the great contribution of the medium-sized Italian companies that will produce them, following this new idea developed in collaboration with ITA Airways.”

Uniforms include full outfits for both men and women. The latter will include a navy blue coat, a double-breasted jacket, blue pants and skirts, a white blouse and t-shirt, a gray cardigan and dress. In addition, Cucinelli imagined a series of accessories such as a blue and beige scarf, a pair of gloves and a tote bag.

Men will wear a navy blue coat, quilted waistcoat, fitted double-breasted suit, shirt, long-sleeved V-neck sweater and waistcoat. Accessories will include a blue and a gray tie, a pair of gloves, a belt and a scarf. All products will be produced by a range of medium-sized Italian factories.

After historic airline Alitalia filed for bankruptcy in 2017, the new ITA Airways began flight operations in October 2021 and will be part of a comprehensive refurbishment. This will involve a renewal of the aircraft’s interior fittings by Walter de Silva, unique gastronomic proposals curated by Italian chef Enrico Bartolini and new destinations for direct flights to São Paulo, Buenos Aires and Los Angeles, starting on Wednesday.


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