Coach brings a (re)loved circular concept to London – WWD

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LONDON – Coach materializes its (Re)Loved program, a circular system of remanufacturing, up-crafting and redesigning its used bags in London with its first European pop-up store in Spitalfields Market.

From Thursday to January 16, the “Tomorrow’s Vintage” space will present a selection of (Re)Loved Coach bags, with vintage styles like Dinky, the Saddle and the Cashin Carry from Coach’s archive collection.

Inside Coach’s “Tomorrow’s Vintage” concept store in London.

Harry Adams

The brand will launch an exchange program that allows customers to trade in their Coach bag through the Coach (Re)Loved program to be recycled or reinvented in exchange for store credit starting November 1.

The store also offers a range of free craft bar services, such as leather care to extend the life of a Coach bag, monogramming services and personalization options with pins and patches. , as well as the organization of round tables with guests on a wide range of topics related to sustainability.

New York-based label Tapestry’s pop-up will also feature a digital game element with an interactive scratch map where visitors can win a free pin or patch, as well as curated playlists from London-based independent labels .

Inside Coach’s “Tomorrow’s Vintage” concept store in London.

Harry Adams

(Re)Loved launched in April 2021 with a suite of fast-selling reimagined products. After a bag scandal erupted on social media last October, Coach doubled down on its (Re)Loved program, adding more (Re)Loved items to its stores, and is considering a full rollout across its 162 stores in United States and Canada. .

Earlier this year, Coach expanded its (Re)Loved program with an apprenticeship. The program began in June, after which participants can score a job by working and reworking Coach bags.

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