DESERI, a black woman-owned handbag brand, launches with a


DALLAS, Nov. 11, 2022 (GLOBE NEWSWIRE) — Born from a lifelong love for fashion, DESERI, owned by a black woman, was created to introduce the luxury handbag lifestyle that so many people deserve at a reasonable price. Globally inspired, DESERI is set to take the world by storm with a premium line of iconic handbags that are timelessly elegant and undeniably of the moment. From business meeting rooms to fun weekends, every DESERI handbag is designed to make women feel their best – because when she looks good, she feels good, and when she feels good, anything is possible. .


Close experience of the fashion scene during Deseri Kelley’s four-year life in Barcelona, ​​Spain, and Paris, France educated her in the design decisions behind every piece produced by the brand. Handcrafted in Spain with carefully selected local and Italian leathers, the superior aesthetic of European fabrics underpins the line’s inspiration, delivering a level of quality immediately apparent. Established with a distinctive personal style, a global design and production standard informs every piece DESERI brings to market.


Every DESERI handbag is designed with triple impact in mind: unparalleled versatility, unwavering confidence, and unmistakable style. Paris in pink brings a splash of color to the bold and vibrant dresser, while the signature DESERI structured silhouette offers a timeless look with just enough edge to give wearers unwavering confidence. With attention to detail and an unparalleled commitment to quality, DESERI handbags offer interchangeable straps, striking color options, and meticulous craftsmanship that offers both security and style. In this way, the pioneering line is created to recover and elevate the myriad of spaces occupied by modern women.


Deseri’s vision is to make superior design and the confidence that comes with it accessible to all women. An entrepreneur with a global outlook, Deseri’s ambitions for the brand extend to conveying a message of hope, possibility and connection. From the women who carry the brand to the artisans who help bring its ambitious vision to life, connection is at the heart of DESERI.


Deseri Kelley is the founder of DESERI, a woman who is dedicated to fulfilling her lifelong aspiration to start a business. With DESERI, she combined a hard-earned professional sense with a deep appreciation for fashion to found the luxury brand DESERI.

While residing in Barcelona, ​​Spain and Paris, France for four years, Deseri’s passion for luxury goods grew. With cutting-edge accessories and world-class materials at her fingertips, she gained a microscopic view of what sets luxury goods apart. As a devoted teacher, mother and wife, she was driven to bring the benefits of high-end fashion accessories to all women. Determined to reinvent the handbag as a work of art and an instrument of trust, DESERI was created to empower buyers of luxury handbags and celebrate their individuality. Deseri has created a company marked by the relentless passion and skillful foresight of a true tastemaker.

His signature touch permeates every item in his collection, resulting in a brand that is the essence of its founder. Personally sourcing Spanish and Italian leather and ensuring the subtle visibility of its carefully engraved brand name on each handbag, Deseri works closely with European artisans to ensure that no detail goes unnoticed. DESERI is an example for everyone to dare to dream big and not give up on their ambitions. Fueled by passion, informed by personal experience and driven to give the experience of handcrafted luxury, handbags are certainly just the beginning for DESERI. Years after her initial vision, with DESERI, Deseri Kelley has produced a thriving brand that embodies her own effervescence and true passion for fashion, resulting in an accessible luxury brand that inspires connection across the world and stands out. addressed to all.

We invite you to join the DESERI live.

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Contact information:
Deseri Kelley
[email protected]

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We invite you to join the DESERI experience.

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