Designer from Memphis representing the Mid-South overseas

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Style and fashion come in all shapes and styles. A fashion designer from Memphis is giving her own spin on luxury and her brand is going international.

MEMPHIS, Tenn. – Lina Dweik has been a resident of Memphis for 20 years. Originally from the country of Jordan, she has traveled the world and her international flair has inspired her love for fashion.

“Since I was 5 years old, I have lived in a different city, a different country every two years,” said Dweik. “For a very long time, since I can remember. I’ve always loved fashion and I also had this modesty thing and it was really hard to get the best of both worlds.

Dweik wanted modest and luxurious clothes that were trendy, but found her particular style that was lacking so she started making her own clothes. Her style and brand, which bear her name, got noticed and in 2020 she was invited to showcase her work at Memphis Fashion Week. She was happy to be included, but due to COVID-19 the show was limited with no track.

“After Memphis Fashion Week, I felt like maybe now was not the right time to get started with COVID,” Dweik said. “I put it on hiatus and really June 1, 2021 was the official launch date for the brand.”

It took quickly. Dweik uses a range of fabrics and accessories to create beautiful, modest but incredibly fashionable works of art. On October 3, 2021, she was recognized by the city and Shelby County Mayor Lee Harris presented her with a county proclamation.

“It was one of the best times of my life. Such an honor, ”said Dweik. “He said I was doing things for Memphis, promoting my brand, and sort of bringing women from all walks of life together for this great cause.”

Dweik is pleased with the progress made by their brand. She once again participated in Memphis Fashion Week in August, but now her exploits will be international. It will be virtually presented at Italian Fashion Week in Turin from November 15 to 21. Modest clothes are common in Dweik’s home country Jordan and the Middle East, she wants them to grow and be popular across the world.

“I want to show that it’s not just for Middle Eastern women. It’s not just for Muslim women. It’s absolutely for all women of different backgrounds, different skin tones, but all women who share an appreciation for modest luxury clothing, ”said Dweik.

Dweik’s clothing line can be viewed at linadweik.com or on Instagram @bylinadweik.

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