This includes a line of jeans, owner Kelli Ackerland said a customer recently called “airplane jeans”.
“Two weeks ago, two weeks ago, someone called them ‘airplane jeans’, which I found very smart. Who wants to wear jeans on an airplane? You really can because ‘they’re really stretchy,’ she said.
Other top-selling products include Wanakome hoodies, sportswear and shoes, she said.
“It’s a little more casual style than what you might find in other shops. Most places don’t have a lot of sweatshirts, hoodies and athleisure, but I like it and wear it and I feel like it’s an opportunity to keep people comfortable, ”she said. noted.
Wanakome hoodies are a popular item featured at Dove’s Nest in Shoppes at Blu in South Fargo. David Samson / The Forum
Ackerland has been interested in fashion since she was a young girl.
“I’ve been focusing on clothes since I was a little girl. I was shopping with my grandma, and she kind of kicked this beast inside me,” she said.
But she didn’t start in retail. She was almost 20 years old at Wells Fargo when a friend posted a cute outfit online that caught her eye. When she inquired, she learned that it was a direct selling company similar to LuLaRoe.
“I have no idea what made me think I should take on this while I was working full time,” she said. But she bought the kit and sold it for the company for three years until she changed her business model in 2019.
“I was like ‘You know what? I still love what I do. I love my clients online, but I think I can do it on my own,'” she said. “So I started Dove’s Nest and started buying my own clothes from different vendors instead of just the direct selling company. “
The Dove’s Nest offers a variety of unique clothing items at the Shoppes at Blu in South Fargo. David Samson / The Forum
She left Wells Fargo to focus on selling her clothes online from home.
Then the pandemic struck and her four young boys began distance learning at home.
“During the pandemic, working from home I realized I was not the best mom I could be nor the best business owner I could be, so I started the showcase,” a- she declared.
Her retail store opened in Shoppes at Blu in September.
“The storefront has been so much fun not only being able to get out of my house and separate my life a bit, but I meet clients that I have known for five years from a simple profile picture on Facebook,” he said. she declared. “It was a blast.”
She calls the Blu Water Creek business community “phenomenal”.
“We kind of feed off each other. Willow District knows I’m more laid back on a daily basis and I know they’re more dressed up, so we send people to each other. It was super fun, not competitive. at all, ”she said.
Fashion accessories are on display at The Dove’s Nest in the Shoppes at Blu in South Fargo. David Samson / The Forum
That doesn’t mean she’s forgotten about her customers online. Ackerland continues to sell its merchandise online through a private Facebook group of over 3,000 members.
Brenda Dougherty from Waukon, Iowa, is a member of this group.
“Kelli is two sizes smaller than me, but she does a terrific job showing you in shape trying on things and showing you how they fit and feel on her, so I can figure out which size to go with my fit that I love, ”Dougherty said. “Buying online can be a challenge, but with Kelli and the Dove’s Nest I’m very comfortable doing it as she will answer all of your questions. I even bought shoes from her and didn’t had no issues and I like the comfort and fit of all. “
Ackerland also strives to provide high level customer service to buyers of its storefront.
“I feel like a lot of women don’t know how to put outfits together and they are afraid of it. I want them to come in and not be afraid and know that I am here to help them, and just get in touch with them. have fun with them, ”she said. “I’m a mom like everyone else. Or a working woman. And I just want to feel good in my clothes.”