ESPN’s 15th annual Cancer Research Week begins today, “Donation Tuesday,” November 30, and runs through Sunday, December 12. the week. Since the creation of the V Foundation in 1993, ESPN has helped raise more than $ 142 million in the fight against cancer. Direct donations can be made to www.v.org/donate.
New to V Week this year is the development of #VStrongBaby to show his support for ESPN college basketball analyst Dick Vitale, who came back to call his first game of the men’s college basketball season last Tuesday after being diagnosed with lymphoma in October. Vitale has documented his inspiring journey on their social media platforms, and the hashtag is accompanied by a personalized heart emoji in honor of the legendary commentator, which ESPN will feature throughout V Week.
ESPN will also continue to address in its content the health inequalities that exist in cancer throughout Week V by highlighting the Stuart Scott Memorial Cancer Research Fund, which was established in 2015 by ESPN and the V Foundation in l honor of famous ESPN TV personality Stuart Scott after his death from cancer. The Fund encourages cutting-edge research for African Americans, Hispanics and other minority populations with cancer. The groundbreaking cancer research initiative funds outstanding minority researchers as well as research that explores the biology behind why certain cancers are more likely to occur, more aggressive, or more difficult to treat in certain minority populations.
“The ongoing pandemic has continued to disrupt the critical need to fundraise for cancer research and address health disparities that affect people of color in their fight against cancer,” said Kevin Martinez, vice president of ESPN Corporate Citizenship. “Fundraising for cancer research has been a long tradition at ESPN, and we are committed to continuing our work to close the gap in cancer disparities faced by patients in minority populations and improve their outcomes. results. “
Campaign for a Cause: ESPN and the V Foundation x StockX
Fans of ESPN and StockX, the global platform for consuming and exchanging current cultural products – including sneakers, electronics, clothing, accessories and collectibles – have a chance to win sneakers and celebrity memorabilia during V Week thanks to the StockX campaign for a cause benefiting the V Foundation. Examples of sneakers and items available for fans:
- Drake x NOCTA x TaylorMade: P 790 Irons (Drake Family & Friends Set)
- Kevin Durant: Kevin Durant signed Nike KD14 (size 10M)
- Mike Krzyzewski: Mike “Coach K” Krzyzewski signed Nike LeBron XVIII Duke PE (size 13M)
- Nyjah huston: Huston signed and worn Nike SB Nyjah Free 2 Summit White Icy Sole (size 8.5M)
- Naomi Osaka: Osaka signed NikeCourt Air Zoom GP Turbo Naomi Osaka (size 9M)
Other notable companies and individuals who have donated to the cause include Nigel Sylvester, Malbon Golf and one of the ESPN’s Top Ten Hi shoes, among others.
The campaign kicks off on November 30 at 12 p.m. ET and runs through December 2 at 11:59 a.m. ET. Each $ 10 entry gives entrants a chance to win the selected product (with randomly selected winners) and the proceeds will be donated to the V Foundation to support cancer research. Head toward www.stockx.com/lp/vfoundation enter.
Equity in health programs
- Collaboration of the Alpha Phi Alpha Fraternity – Returning for its second year, ESPN, along with The V Foundation and Alpha Phi Alpha Fraternity Inc., continues the “Give & Go” campaign on Wednesday December 1 in honor of longtime ESPN presenter and Alpha Brother, Stuart Scott. The month-long awareness and fundraising campaign aims to reduce cancer disparities among minorities.
- Fight like a hell of a night in the UFC – The UFC dedicates its Fight Night on Saturday, December 4 to the V Foundation Stuart Scott Memorial Cancer Research Fund. The UFC encourages fans to support the campaign throughout the month of December and will make a contribution of $ 100,000 to vital research, aimed at improving outcomes for African Americans and other minorities disproportionately affected by the disease. sickness. The fights will air on ESPN and ESPN + at 7 p.m. ET and 10 p.m. ET. Viewers can support the campaign by visiting www.v.org/ufc.
Additional programming of week V
- ESPYS speech blocking by Jim Valvano – Once a year, almost all ESPN platforms suspend regular programming and run the annual 15-minute “roadblock” in support of the V Foundation. This year’s “roadblock” will begin on Wednesday December 1 at 7 p.m. ET and will highlight the critical need for cancer research support, featuring Vitale as he continues to be an inspiration in his fight against cancer, and “Don’t Give Up on ESPYS ‘talk.”
- Jaedyn McKinstry’s story – SportsCenter will highlight the story of Bowling Green State University tight end Jaedyn McKinstry and his battle with cancer. You will find more information on his inspiring journey here.
- Summary of Tuesday donations – Throughout World Giving Day on November 30, ESPN will champion the day in a variety of ways, including national radio shows airing on ESPN2 from 6 a.m. to 7 p.m. ET with featured guests sharing personal stories about cancer and Foundation V connections, Giving Tuesday integrations to find ways to give back, and more.
- Jimmy V basketball classics for men and women – The Men’s Classics begin Tuesday, December 7, followed by the Women’s Classics on Sunday, December 12, all of which air live on ESPN.
|Dated||Time (ET)||Event / Commentators||Network (x)|
Tue 7 Dec
|7:00 p.m.||# 13 Tennessee vs. Texas Tech|
Dan Shulman, Jay Bilas, Holly Rowe
|10:00 p.m.||Syracuse against n ° 6 Villanova|
Dan Shulman, Jay Bilas, Holly Rowe
Sun 12 Dec
|1:00 p.m.||No. 16 Kentucky to No. 10 Louisville|
Beth Mowins and Debbie Antonelli
|3 p.m.||No. 8 Maryland to No. 1 South Carolina|
Courtney Lyle, Carolyn Peck and Holly Rowe
About ESPN Corporate Citizenship
ESPN believes that, at its best, sport uplifts the human spirit. Its corporate citizenship programs use the power of sport to positively respond to the needs of society through strategic investments in the community, cause marketing programs, collaboration with sports organizations and employee volunteering, while also using its various media assets. For more information, visit www.espn.com/citizenship.
About the V Foundation for Cancer Research
The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State University basketball coach and ESPN commentator. The V Foundation has funded more than $ 290 million in game-changing cancer research grants nationwide through a competitive process strictly overseen by a world-class scientific advisory board. Because the V Foundation has an endowment to cover administrative expenses, 100% of direct donations are allocated to cancer research and programs. The V team is committed to accelerating Victory Over Cancer®. To learn more, visit v.org.