Etro appoints Marco De Vincenzo as new creative director – WWD

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MILAN- Marco De Vincenzo joins Etro as the Italian brand’s new creative director, in charge of women’s, men’s and home collections, effective June 1.

De Vincenzo’s first designs will bow for Spring 2023 in September during Milan Women’s Fashion Week.

Founder Gerolamo, or Gimmo, Etro’s children Veronica, Kean and Jacopo, who previously served as creative directors of womenswear, menswear and homewear respectively, will continue to collaborate with the house, which has been controlled by private equity L Catterton since July. 2021. .

Fabrizio Cardinali, Managing Director of Etro, said that thanks to De Vincenzo’s “sensitivity to colours, prints and fabrics, we are sure that Marco will know how to best interpret Etro’s extraordinary heritage”, and that it “will give a new impetus to the world of accessories.

The designer, former winner of Vogue Italia “Who is on Next?” talent search, worked for years on accessories as a consultant for Fendi with Karl Lagerfeld and Silvia Venturini Fendi. His eye for bright colors, labor-intensive garments, optical effects, rich fabrics and sophisticated embellishments caught the eye of LVMH Moët Hennessy Louis Vuitton, which formed a joint venture with the Rome-based designer in 2014.

In April last year, De Vincenzo bought his eponymous brand, which he first launched in 2009, from LVMH and its other partner MMGP Srl. The latter company also controls Cieffe Milano, the manufacturing company that produced the De Vincenzo collections.

LVMH, which invested in the brand in 2014, held a 45% stake, while MMGP Srl controlled 35% of the company.

In January, the designer released a 130-page coffee table book published by Electa that chronicles his career, highlighting styles that didn’t make the cut in his fashion shows and presentations, titled “Mondovisione.” , which translates to “Worldwide Broadcast”. ”

In February, he returned to Milan Fashion Week to showcase his eponymous Fall 2022 collection after a two-year hiatus, breathing new life into the pre-loved fashion he’d spotted in thrift stores over the past few years.

Cardinali joined Etro in September from Dolce & Gabbana with the aim of expanding the brand’s customer base, expanding into new categories, improving its digital presence and driving its global expansion, with a focus on the opportunities offered by Asia.

Etro is widely known for its signature paisley pattern, bold travel-inspired designs and precious fabrics. The company was founded in 1968 as a textile company. In the 1980s, it extended to men’s and women’s ready-to-wear collections, accessories, beauty, perfumes and the home.

Etro relies on a global store network that includes 140 stores in more than 58 countries, with flagship stores in cities ranging from Milan and London to Paris, New York, Beijing and Tokyo.

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