FAIRMONDE™ has created a women’s golf apparel brand that combines innovative technology with premium Italian-made textiles to deliver both form and function on and off the course, without compromising sophistication and durability.
FAIRMONDETMa new brand of women’s golf apparel, hits the course with its first-ever collection, which it dubs the Birdiessential Collection. The collection features a variety of premium golf apparel made in flattering styles and vibrant colors like blushing pink, serene green, aqua navy, tamarillo, among others. The pieces also exude a modern and timeless aesthetic that the brand wants to be known for.
In creating the Birdiessential collection, the founders wanted their color story to embody their brand DNA as much as possible. Accordingly, the vibrant colors of FAIRMONDE™ were specifically chosen to express their vision.
FAIRMONDE™ was launched in 2022 in response to the growing population of women in the male-dominated sport of golf. The founders had the idea of creating a top quality golf apparel that can be worn seamlessly on and off the course in a versatile aesthetic that combines technology and performance with style and sophistication.
The future doesn’t belong to a select few, it belongs to a diverse group of people who have the courage to fight to make their voices heard and build their passions. For Jacqueline and Joanne, that’s exactly what they set out to do. Although they come from different backgrounds – Jacqueline in finance and sports, Joanne in design, branding and business – they both shared common values from the start. Connected by their desire to empower women and raise awareness of gender inequality, they knew that for golf to progress, change had to be made.
“FAIRMONDE™ is a promoter of inclusive sizes and therefore has clothes ranging from 2XS-4XL. The brand spares no expense in making clothes that last, as its garments are all designed with premium Italian materials in sporty, understated color palettes. This attention to quality makes all FAIRMONDE™ garments stand out from the sea of mass-produced women’s golf apparel,” said Joanne and Jacqueline, co-founders of FAIRMONDE™.
FAIRMONDE™ is not only about producing quality golf apparel, its mission is also about creating a community that promotes women empowerment through inclusiveness and equality. With its collection of top quality and socially responsible golf apparel, FAIRMONDE™ hopes to uplift the spirit of female golfers while supporting their journey every step of the way.
The founders believe that FAIRMONDE™ speaks to the tone of a new breed of female golfer, from beginners to seasoned pros, ready to put down roots in a game of class and dignity. Driven by their passion to develop one of the greatest games of all time, they see FAIRMONDE™ as a vehicle for women to excel in a predominantly male sport.