Hailey Bieber made a triumphant return to modeling this week, appearing as the new face of Tiffany & Co’s Tiffany T collection. The occasion marks the star’s debut as a Tiffany campaign star, following her nomination as as house ambassador for the luxury jewelry brand last October.
In the brand’s latest campaign, Bieber poses in numerous sharp ensembles. The first features a classic black dress with long sleeves, updated with a plunging neckline and pointed lapels. The second features a chic gray wool suit with a matching belt, fitted over a white top and classic black pointed-toe pumps. Bieber’s final look combines both of these formal and casual aesthetics: a white T-shirt, tucked into a light pink satin miniskirt with a dramatic angled train.
Numerous polished T-pieces in a sharp palette of gold, silver and rose gold, inspired by the brand and Charles Lewis Tiffany’s own values of simplicity, strength and modernity, accentuate the model’s attire in the countryside. All of Bieber’s sets feature the line’s sleek rings and bracelets, as well as stud and hoop earrings, pendants and necklaces, each styled in multiple layers to emphasize their versatility. Of course, it wouldn’t be Tiffany without a dash of sleek glamor – in this case, shimmering jewelry with eye-catching pavé diamonds.
“I have special memories of the women I admire wearing Tiffany & Co. jewelry,” Bieber said in a statement. “It is a true honor to join this legacy as the face of the T collection.”
Bieber’s starring role for Tiffany’s also stems from his own positioning as a longtime player in the fashion world, as well as his ability to pull off a nonchalant, effortless style.
“A modern style icon, Hailey Bieber embodies the powerful spirit of the T collection,” said Alexandre Arnault, executive vice president of product and communications at Tiffany & Co., in a statement.
The new T collection, which sells for $3,500 to $6,800, is live now on the Tiffany & Co website. Additional styles will launch later in September, as well as in early 2023.
Bieber has been a fashion industry darling for some time, appearing in campaigns for Guess, Levi’s, Ugg, Ralph Lauren and Zadig & Voltaire, among other top brands. The star’s shoe closet features an eclectic mix of streetwear sneakers and sleek heels. She also wears shoes from Superga, Nike, Chanel and Off-White. On a more formal level, the model favors embellished pumps and sandals by Tabitha Simmons, Jimmy Choo and Amina Muaddi, among other top brands.