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Jennifer Lopez has proven that all that glitters is really gold this week for DSW.
Promoting his latest shoe collection with the mega retailer, J-Lo and his stylists took to Instagram to show off even more chic new shoe styles. The singer posed in a coordinating headband and high-slit skirt from Balmain for the photoshoot, both covered in a glittering holographic fabric.
On her feet, the “Hustlers” actress modeled high boots from her fall ’21 JLo Jennifer Lopez for the DSW label. Entitled the Adalynn boot, the pointed toe silhouette includes everything from pink fabric uppers to a full rhinestone coating; the heel is almost 5 inches tall and the design comes with an asymmetrical top line.
Fans can purchase the new pink boots for $ 130 at DSW.com.
Lopez’s new capsule is accompanied by a “Hit Play” campaign that encourages optimism and playfulness through style. The campaign even features Lopez’s very first 8-bit interactive video game as a fun incentive to interact with his brand in a whole new way.
It wasn’t until last year that the “Wedding Planner” star dipped her own toes into the shoe industry. Although she’s previously worked with a mix of brands on collaborations and campaigns, the JLo Jennifer Lopez collection at DSW is the musician’s first solo line; the brand includes a variety of stylish shoes ranging from sky-high platforms and glittering pumps to strappy sandals, all retailing for $ 59 to $ 189.
As if all her titles weren’t enough, just in recent seasons, the Musician “On the floor” has also been featured in major campaigns as well as a few big names in Fall 21. She has modeled for Versace, starred in commercials for Guess and Coach, and was a judge and executive producer for “World of Dance”. She also launched a new J-Lo Beauty line earlier this season.
Shop the new styles from the JLo Jennifer Lopez collection for DSW below.
Buy Now: JLo Jennifer Lopez Adalynn Boots, $ 130.
Buy Now: JLo Jennifer Lopez Daya Sandal, $ 80.
Buy Now: JLo Jennifer Lopez Glyna Boot, $ 100.
Check out the gallery to see the evolution of Jennifer Lopez’s style.