Jessica Alba supports ethical handbag line Naghedi


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Jessica Alba wants you to rethink the way you shop. In a recent Instagram post, the actress encouraged her followers to consider supporting ethical brands founded by women not just this month (which is Women’s History Month), but year-round to really make a difference.

“Celebrating women’s history this month and every month! Thank you for including me in the #BuyFromHerChallenge @sherylsandberg I tapped into my feminine energy and decided to feature these small, female-owned dope businesses that sell clothes, bags, and jewelry — the essentials. These companies incorporate ethical practices and put people and planet first. It’s important to support women and small businesses not just today or this month, but 365!” she captioned the post office.

A noteworthy mark that Alba shouted: Naghedi, a beautiful, sustainable, women-founded handbag collection that employs skilled weavers and takes a slower, more intentional approach to design and production to prioritize quality and fair practices above all. Each quality piece is carefully carefully woven and made of state-of-the-art fabrics that can be easily cleaned and maintained, which is an important feature that unfortunately many brands overlook.

For a little more context, founder Sara Naghedi spent two decades in the accessories industry before launching her eponymous line to reduce the waste of resources that accompanies fast fashion trends. She’s made it her mission to produce timeless bags that shoppers will seek out again and again – and we have to say she did.

One look at her line of luxury bags and it’s easy to see why she won Alba’s approval. His sleek and lightweight designs are perfect for busy women on the go (thanks to its thoughtful choice of durable materials and versatile shapes), and the quality of each piece speaks for itself. The price is definitely an investment (without being too absurdly expensive), but Naghedi’s commitment to all things ethical makes this splurge worth every penny. Whether you are looking for a sensible day tote to carry your everyday essentials, or a dynamic clutch to make a strong statement, Naghedi has something for everyone.


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