Kansas Athletics hires Gillespie and Seberger as name, image and likeness directors – Kansas Jayhawks


LAURENT, Kan. –Director of Athletics Travis Goff announced today that KU has hired Tate Gillespie and Casey Seberger to fill two newly created positions overseeing name, image and likeness efforts for Kansas Athletics.

“We are thrilled to welcome two talented and experienced members to the team who are passionate about educating and empowering our student-athletes in the NIL space,” said Athletic Director Travis Goff. “The hires of Casey and Tate demonstrate our continued commitment to strengthening NIL services and reflect our belief that student-athletes at Jayhawk should have many and diverse opportunities to benefit from their name, image and likeness. As the landscape surrounding NIL continues to evolve, I am confident in our ability to be a leader in this area.

Tate Gillespie – Strategy Director NIL

Gillespie will lead all internal initiatives such as NCAA governance and compliance awareness, program enhancements, primary communicator with Altius Sports Partners, national trends and best practices as well as education and strategic planning with coaches, staff and student-athletes.

Gillespie comes to KU after a career spanning professional and collegiate athletics, most recently at Talkwalker where he helped develop and launch their new collegiate sports vertical, specializing in NIL and brand initiatives.

Prior to Talkwalker, Gillespie played two seasons of professional baseball in the Czech Republic and France, where he also played for the International Stars in the prestigious Prague Baseball Week showcase. As a professional athlete, Gillespie has also served as a brand ambassador and partner for several brands in sports and entertainment. In addition, he has also created and produced content such as blogs and YouTube channels focusing on the life of an athlete.

Additionally, Gillespie was previously an international sender for Major League Baseball, where he worked with the league office, players and staff across China on various player development and marketing initiatives.

Gillespie graduated from Texas A&M University-Corpus Christi with a bachelor’s degree in communications, where he was a baseball letter-winner, SAAC representative, and a member of the Intercollegiate Athletics Council. He returned to Corpus Christi after graduation to assist with various student-athlete performances and outside endeavors with the Islanders athletic department. He also received an associate’s degree from Navarro College, where he was a baseball student-athlete and selected to the Texas-New Mexico All Star team. Gillespie also holds a certificate from New York University’s Tisch Institute for Global Sport in Fundamentals of Global Sport Management.

Casey Seberger – NIL Director, Athlete Brand Development and Partnerships

Sebeger joined Kansas Athletics in August 2022 and currently serves as Director of NIL, Athlete Brand Development and Partnerships. Prior to Kansas, Seberger worked for NIL industry leader Opendorse and for four years with Kansas Athletics media rights partner Learfield.

In the newly created role of Seberger, she will be responsible for managing the external aspects of NIL for KU, including communication with Mass St. Collective and third-party NIL groups, student-athlete brand development presentations, NIL licenses and corporate partner initiatives as well as donors. and engagement of external stakeholders.

Prior to Kansas, Seberger served as an account executive on the brand partnership team at Opendorse. While at Opendorse, she connected student-athletes across the country with brands such as Meta, Sweetgreen, and Current, among others, for national brand campaigns.

Casey also spent four years with Kansas Athletics media rights partner Learfield. In his role as Head of Partner Services, Seberger was responsible for delivering all assets for KU’s local, regional and national business partners. Seberger worked closely with Kansas Athletics staff to provide assets related to marketing and communications, donor initiatives and alumni relations.

Casey is a graduate of the University of Nebraska-Lincoln and a former long jumper and triple on the track team. She currently resides in Overland Park, KS with her goldendoodle, Pete.


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