Kate Spade New York names industry veterans Tom Mora and Jennifer Lyu as chief product designers for global lifestyle brand

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NEW YORK–(BUSINESS WIRE)–Kate Spade New York presents the official nomination of industry veterans, Tom Mora and Jennifer Lyu, who team up as lead designers for all Kate Spade New York product categories.

In her role, Mora oversees the design direction for the licensed ready-to-wear, footwear, jewelry, home and lifestyle categories. Lyu leads the design of the brand’s signature handbag and accessory collections. Drawing on the heritage brand codes of Kate Spade New York, the creative duo team up to infuse their own fresh perspectives on femininity, color, print, spirit and playful design into seasonal collections. , while promoting novelty and establishing a consistent design language across all product categories.

Tom and Jennifer are members of the Brand Ideas Studio – formed by CEO Liz Fraser in Spring 2021 – which is a core group of creative leads in design, concept + strategy, brand building, merchandising and marketing. Marketing, who work together to define Kate Spade’s annual and seasonal New York narratives, providing cohesive and cohesive storytelling cues that the client can identify with and be inspired by, then enabling them to create the stories that make them their own.

“The Ideation Studio is designed to enable deeper storytelling and foster collaboration across all touchpoints to meet the emotional and functional needs of the client,” says Liz Fraser, CEO of Kate Spade New York and brand president. “It’s a reimagining of how a global brand of our size can be structured in today’s world – allowing us to lead as a community of creatives – and we’re excited about the traction we’re already seeing.

Fraser continues, “Both Tom and Jennifer have been key members of the design team at Kate Spade New York, and we are delighted to announce their official roles as SVP and Product Design Manager in their respective categories. Each came to the brand with deep industry knowledge and a solid understanding of how women today want to express themselves. As a brand, we are constantly thinking about what we are doing for tomorrow, and we continue to evolve and reinvent how we can deliver the magic of Kate Spade New York to our customers around the world. We’re excited to embark on our next chapter with these two creative visionaries at the helm of product design, and excited to see how they bring their own unique perspectives of the kate spade new york spirit to the brand, to our future collections and, more importantly, to our community.”

“For nearly 30 years, women around the world have known and loved Kate Spade New York for the spirit she reflects and the confidence she exudes, and I’ve always admired that. explains Tom Mora. “As a brand, we fully understand our client and what she wants from us – she’s real, she’s adventurous and she wants to experiment with fashion. As Jennifer and I unveil our seasonal collections, we will continue to anchor our work in these brand values, while evolving kate spade new york’s approach to style. I love seeing our designs come to life in the many ways women can make the product their own.

Jennifer Lyu adds“Kate Spade New York is a brand that combines emotional storytelling with high-quality craftsmanship, and engages an incredibly passionate community of people around the world. Our client is a go-getter with a fearless lifestyle. She balances her life with an appetite for new experiences and thoughtful thinking about her responsibilities. She leads with style, flair and confidence in everything she does and touches. She chooses Kate Spade for the inspiration we provide to express herself and her personal style. This is an inexhaustible source of inspiration for me as a designer, as I continue to ask how to serve our customers. How to inspire joy, hope and strength? I am thrilled to capture this spirit of the Kate Spade customer by honoring our brand values ​​and establishing a unique script for the brand.

Mora and Lyu continue to build on the legacy of Kate Spade New York by introducing emotional products that bring joy to everyday life. Their designs will be showcased at the brand’s upcoming Spring 2023 collection presentation at New York Fashion Week on September 9.

About Tom Mora, SVP and Head of Design, RTW and Lifestyle Categories:

As SVP and Head of Design, RTW & Lifestyle Categories, Tom Mora creates a clear and cohesive aesthetic for Kate Spade New York. With over 30 years of design experience, Mora is an industry veteran with a unique understanding of American fashion and a predilection for color and cheerful, feminine designs.

In her role, Mora leads and creatively directs the ready-to-wear, footwear, jewelry, home and fashion product categories under license for the global lifestyle brand, and in partnership with Jennifer Lyu. , responsible for designing accessories, is an integral part of redefining the brand’s vision. and create a consistent language across all product categories.

Each season, Mora turns to the brand’s DNA to reinvent signature codes and infuse a fresh perspective into the assortment, creating thoughtful tension through her use of unexpected colors and graphic patterns. He finds daily inspiration in the myriad ways women express their individuality, drawing inspiration from different emotional facets to enhance their spirit.

Having led design teams at several major fashion brands, Mora brings her years of experience, unique vision and mastery to Kate Spade New York. Prior to joining Kate Spade New York, Mora served as Creative Director of Women’s and Licensed Products at Cole Haan, overseeing seasonal collections, advertising and visual presentation. A graduate of Parsons School of Design in New York, Mora previously held positions at Ralph Lauren, Tommy Hilfiger, Coach and J.Crew, where he spent 14 years.

Mora and her husband Richard currently reside in New York with their dog, Ash.

About Jennifer Lyu, Senior Vice President and Head of Design, Accessories:

As SVP and Head of Design, Accessories at Kate Spade New York, Jennifer Lyu leads the brand’s handbags, small leather goods and technology categories. With over 25 years in fashion design, Lyu is a seasoned industry figure whose experience is deeply rooted in designing timeless and iconic products that deliver quality craftsmanship and high value aesthetics to through an artisanal lens. She is an expert in branded handwriting, with an eye for detail that brings a beautiful touch of luxury to her products.

With each seasonal collection, Lyu lends a multi-dimensional approach to the brand’s distinct heritage in handbags and accessories, balancing the customer’s everyday needs with wit and whimsy to ultimately enhance its spirit of joy, playfulness and fun. femininity. Partnering with Tom Mora, Head of RTW and Lifestyle Design, she focuses on reinventing Kate Spade New York’s design philosophy and creating a consistent language across categories.

Lyu brings to the brand expertise and clarity in handbag design and a keen attention to detail, which shape all of her collections for Kate Spade New York as she drives the brand forward.

Jennifer joined Kate Spade New York from Tory Burch where she led the design of handbags and small leather goods. Prior to that, Jennifer held various senior design positions at 3.1 Phillip Lim in both women’s and men’s categories including accessories, footwear and ready-to-wear. Earlier in her career, Jennifer held senior design positions at Emilio Pucci, Louis Vuitton and Prada.

Lyu currently resides in New York with her family.

About Kate Spade New York:

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been synonymous with color, spirit, optimism and femininity. Today, it’s a global lifestyle brand synonymous with joy, offering seasonal collections of handbags, ready-to-wear, jewelry, footwear, gifts, home decor and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates the communities of women around the world who live their perfectly imperfect lifestyles. Kate Spade New York is part of the Tapestry brand house.

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