Kim Jones and Marc Jacobs, Nautica teams up with Shark Week and more – WWD


POWER OF TWO: Kim Jones and Marc Jacobs, who worked together for several years at Louis Vuitton, could they come together for a design project?

According to market sources, the British and American designers are discussing a collaboration within the Fendi brand, where Jones is artistic director of the haute couture, ready-to-wear and fur collections for women.

It could be unveiled as early as one of the International Fashion Weeks in September, possibly in New York, the sources said.

Reached Tuesday, Fendi had no comment, while a spokesperson for Jacobs did not respond to requests for comment.

Since joining Fendi in September 2020, Jones has wasted no time in pursuing collaborations and unveiled in September 2021 a full-scale brand swap with Versace.

During a surprise parade at the end of this Milan Fashion Week, Donatella Versace paraded a Fendi collection and Jones a Versace range, both for the 2022 pre-season and already in stores. Some accessories are adorned with “Fendace” – a hybrid of the two Italian luxury brands.

Jones followed up late last year with a collaboration between Fendi and Kim Kardashian’s Skims shapewear that was inspired by a 1979 Fendi collection designed by the late Karl Lagerfeld.

Both Fendi and Marc Jacobs are controlled by French luxury giant LVMH Moët Hennessy Louis Vuitton.

Jones is also artistic director of men’s collections at Dior in Paris, where he has collaborated with a wide range of fine artists, including Kaws, Daniel Arsham, Peter Doig and Amoako Boafo, and most recently designer Eli Russell Linnetz of ERL.

During her acclaimed 16 years as head of womenswear design at Louis Vuitton, Jacobs pioneered the concept of fashion-art collaborations on the catwalk, first with Stephen Sprouse, then with several artists, including Takashi Murakami and Richard Prince. The bags he designed with Sprouse and Murakami have become global phenomena.

Jones served as Menswear Creative Director at Vuitton from 2011 to 2018. In an Instagram post marking his departure, Jones wrote, “I’m grateful to @themarcjacobs for giving me the opportunity to be here in the first place!”

Collaborations have multiplied at all levels of the industry – and in some surprising configurations, including between brands of the same luxury group.

Last year, a “hacker project” between Gucci and Balenciaga for the spring 2022 season also made headlines in which creative directors Alessandro Michele and Demna, respectively, created their own logo on the iconic designs of each. designer brand. Gucci and Balenciaga are controlled by the French group Kering. — MILES SOCHA

ENJOY YOUR FOOD: Louis Vuitton, long synonymous with its famous monogram, could soon be thought of for appetizing meals too.

Venturing further into the hotel business, the French luxury giant is opening a summer restaurant in Saint-Tropez at the White 1921 hotel on Place des Lices, WWD has learned.

The 40-seat open-air restaurant, slated to open June 17 for the summer, is not attached to a Louis Vuitton store, although there is one nearby.

The restaurant is called Mory Sacko chez Louis Vuitton, named after the promising chef of the MoSuke restaurant in Paris, which has a Michelin star.

According to Vuitton, the vegetable-rich menu will offer “global recipes where African and Japanese influences meet the know-how of French cuisine”. For lunch, Sacko plans to offer gourmet versions of the Japanese lunch box known as an “ekiben,” here made up of glass containers on a custom-made wooden tray.

Sacko also contributed decor, which includes a wooden floor on the ship’s deck, rattan chairs and hanging lamps, and a leafy wall dotted with carved monogram emblems.

The French luxury giant opened its first Vuitton café and restaurant in 2020 at its flagship store in Osaka, Japan, and followed up last year with an LV Café and chocolate shop at its new seven-story Ginza Namiki flagship in Tokyo. .

In addition, last month the brand launched a pop-up restaurant in its flagship in Seoul’s Gangnam district, this Louis Vuitton Café will be overseen by Korean-born French chef Pierre Sang Boyer, who runs several restaurants in Paris.

Michael Burke, chairman and CEO of Vuitton, hinted that restaurants and even hotels could be a future avenue of expansion for the megabrand. – MRS

WIDE-OPEN: Nautica is not afraid of an ocean predator.

In honor of World Oceans Day on June 8, the brand is teaming up with the Discovery Channel for a capsule collection tied to its popular Shark Week franchise. Shark Week is slated to air on the cable channel in July, but the clothing collection is launching immediately.

The Nautica x Shark Week collection includes polo shirts, woven shirts, swim shorts and accessories with shark-inspired designs and bright graphics. The line will retail for between $34.50 and $98 and will be sold at select Nautica and Macy’s stores as well as online at Nautica and Macy’s e-commerce site. Until August 31, 5% of the purchase price of items sold on the Nautica website will be donated to Oceana, a long-time partner of Nautica.

The limited-edition collection will also serve to amplify the message of the non-profit organization whose mission is to protect the world’s oceans. A digital and broadcast campaign that was created for this launch is intended to focus on protecting sharks, raising awareness of their importance to the ocean ecosystem, and fighting to end the domestic shark fin trade in the United States. .

To further amplify the message, Nautica and Discovery have enlisted Andre Musgrove, director of photography and underwater photographer, freediver and expert in diving with sharks, to create a PSA video which will be broadcast on the platforms of the two brands.

Shark Week is an annual broadcast event designed to uncover the secrets of the ocean creature. It is broadcast in 220 countries and territories around the world. — JEAN E. PALMIERI


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