NAPLES, Fla — LPGA Tour Commissioner Mollie Marcoux Samaan’s first response to a 45-minute media roundtable on Friday at the CME Group Tour Championship paved the way for his vision of the great opportunity that the LPGA has today.
“The way we speak to the world is that this is our moment,” said Marcoux Samaan, “the momentum is with us. “
After 75 days of his first 100 days at the LPGA, Marcoux Samann’s top priority to capitalize on this momentum is crystallizing. Princeton two-sport varsity athlete wants to go on the offensive to close the pay equity gap to men for LPGA players at all levels, from stars to middle class to those who fight every week to keep their tour card. .
“I think if we can close this delta,” said Marcoux Samaan, “and also if we can make sure that the best players in the world can make a living to match their talent, I think that’s a very big goal for us. “
Marcoux Samaan shared his plans to develop a multi-level strategy to close this gap.
It starts with the growth of scholarships for gamers. After this week, Marcoux Samaan plans to sit down and review the distribution of scholarships. Then, she wants to continue promoting initiatives similar to the Aon Risk Reward Challenge, which awards $ 1 million to the best men and women on the PGA and LPGA Tour.
In the long run, it’s about building a larger partner base to sponsor tournaments and having new sponsors to create bigger purses as availability appears on the LPGA schedule.
This availability of the number of events may also increase. Marcoux Samaan’s predecessor, Mike Whan, estimated 33-34 events to be the ideal number of tournaments on the calendar. The 2022 schedule sits right there with 34 tournaments next year, with nearly $ 86 million in total purse. However, Marcoux Samaan believes there is more room for additional events that match the tour’s goals and the size of the purse.
“If you look at our priorities,” she said, “it’s about making sure that we continue to work on that timeline. We continue to make sure we have the right number of events with the right one. handbag size So I think there is growth there.
Next, the LPGA is looking to broaden its fan base and, in turn, attract more eyes to the tour by investing more in tour communications, from more staff to richer content. Marcoux Samaan plans to create an official marketing department for the tour, which the tour has already done in a piecemeal fashion.
Marcoux Samaan hopes to provide more resources to touring players, ensure more nutritional options and invest in an app, similar to the one she used at Princeton, to communicate more directly with touring players.
There is no hesitation in the Commissioner’s belief in her team’s ability to deliver on her visions as she builds on the momentum of women’s sport as she seeks to launch herself at the end of her years. First 100 days.
“I would say that in the previous jobs that I had, people might say that we are moving too fast and there is a little too much energy,” said Marcoux Samaan. “Hey, I have to slow down a bit. Not with this team. I don’t think they’re worried about it. They are used to moving fast and furiously.