Mr Porter expands the luxury watch category in the US – WWD


Mr Porter is expanding its luxury watch offering in the US market by introducing an assortment of vintage watches. Curated by Eric Wind, former Christie’s specialist and founder of Wind Vintage, the 12 rare watches pay homage to the history of watchmaking from the 1940s to the 1990s.

“As a long time customer and fan, I am beyond thrilled to have the opportunity to provide a curated collection of vintage watches for the platform. Each watch has an amazing story and I would be proud to own one of these. “among them in my personal collection. There are a variety of styles at different price points and I think each one is a heirloom,” Wind said.

Highlights include the highly sought after Rolex GMT-Master 16750, with the blue and red “Pepsi” bezel – worn by actor Tom Selleck in the 80s TV show “Magnum, PI”. Also from Rolex, the Submariner 5513, a transitional collection. piece, nicknamed for the rare format of the water-resistant dial stamp reading “Meters First” as opposed to feet first, which became standard from 1969.

Another from the late 1960s is the Heuer Camaro 7220NT. Reminiscent of the golden days of motorsport, the racing chronograph features a cushion-shaped case, housing the Valjoux 72 movement, widely recognized as one of the finest hand-wound chronograph movements in watchmaking history.

“Our customers will now be able to visit Mr Porter and discover the best watchmaking houses in the world and the novelties through new, second-hand (in partnership with Watchfinder) and now vintage watches. This is an exciting improvement, providing a superior shopping experience, service and product retention. Our community of watch collectors will appreciate the historical significance of our first vintage edition, which we look forward to working with Eric to curate and create throughout the year,” explained Dominic Weir, Managing Director of Fine Watchmaking and jewelry at Net-a-porter. and Mr. Porter. “We are also excited to expand our vintage watch offering to broader regional markets throughout 2022.”

The menswear e-tailor will also introduce a vintage watch shopping program, the next step in personalized customer service. Customers can contact Mr Porter’s team of watch experts for assistance in sourcing specific vintage watches, bringing together their network of industry suppliers to source parts through private inventories.

The vintage watches cost between $1,900 and $19,800 and build on recent initiatives to promote the craftsmanship, quality and longevity of important timepieces, including its parts exchange program through which experts in Mr. Porter watches can facilitate a customer’s watch exchange. , allowing it to be restored and resold via the site’s partners at Watchfinder.

Initially launching its vintage watch category in the United States, Mr. Porter plans to roll out vintage options globally throughout 2022.


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