Pacsun leveraged ThredUP’s resale as a service (RaaS) to create a white-label resale channel, including a digital store, cleanup program, and pick-up offers for its customers. Pacsun is one of the world’s leading youth retailers, delivering personalized and scalable resale experiences to its customers through ThredUP’s RaaS, the company said in a press release.
Pre-Loved Pac includes three resale elements that promote circular fashion: a cleaning program, cash-out incentives, and a resale store on Pacsun’s website. All elements encourage customers to sustainably rotate their wardrobe, buy second-hand, and receive credit for repeating the process. ThredUP Cleaning Kits, available at Pacsun.com today, can be filled with any brand of women’s and children’s clothing, shoes and accessories and are shipped to ThredUP free of charge using a shipping label. prepaid shipping. The customer is paid for their resalable items in the form of a Pacsun gift card. Additionally, any ThredUP seller can now turn ThredUP credit into Pacsun credit, with 10% more value than the cash payment option.
Pacsun, an American retailer specializing in emerging brands and trending fashion, and ThredUP, an online resale platform for women’s and children’s clothing, footwear and accessories, have unveiled Pre-Loved Pac, a 360° resale program allowing Pacsun customers to clean out their closets for Pacsun credit and purchase pre-loved clothes directly from the Pacsun website.
“At Pacsun, we are committed to digital innovation and providing services that our customers will love and use. Our community has already embraced sustainable fashion and we wanted to make it part of our brand experience. When we heard of ThredUP’s RaaS offering, we thought this would be a perfect fit. By leveraging ThredUP’s proprietary technology, we were able to implement our resale program quickly, bringing value to our customers while reducing our footprint. carbon”, Mimi Ruiz, vice president of e-commerce at Pacsunsaid in a statement.
“Pacsun understands its customers on a deeper level than most brands I’ve worked with. Incorporating resale into her business made sense for several reasons, but mostly because she offers a service that her customers already rely on. With Pacsun’s Gen Z customer base, reselling is not only an ideal fit for the company’s demographics, but it’s also an untapped growth channel for the company,” James Reinhart, CEO of ThredUPmentioned.
Fibre2Fashion Information Desk (GK)