Polaris Celebrates International Women’s Trail Day® for #FocusFemaleForward


MINNEAPOLIS–(BUSINESS WIRE)–While women’s participation in motorsports has continued to grow over the past decade, Polaris Inc..(NYSE:PII) is once again celebrating International Women’s Rider Day (IFRD) to help shine a light on women riders in motorsports and to celebrate and further accelerate women’s participation in motorsports. The 16th annual IFRD is scheduled for May 7, when women from over 120 countries will ride their motorcycles, all-terrain vehicles, snowmobiles, boats or other power sports vehicles in unity and support of the female cycling community. This year’s theme, #FocusFemaleForward, emphasizes IFRD’s goals of encouraging new women to ride while highlighting the diverse participation of women already engaged in motorsports.

“It’s exciting to have Polaris as a partner coming together to encourage even more women to join the movement,” said Vicki Gray, Founder of IFRD and inaugural member of Polaris Empowersports Women’s Riding Council. “This 16th edition continues its fierce wave of action with women from six continents riding in celebration, purpose and unity, representing their local women’s motorsport communities. Whether solo or in groups – on the road or clay riding – horseback riding continues to be an exhilarating, liberating and fulfilling activity for women of all abilities and cultures. IFRD has consistently promoted an environment that fosters presence and accelerates relatedness – it is our feast day.

Over the past two years, Polaris has seen female footfall in its portfolio increase by almost 30%. In addition to its partnership with the IFRD, Polaris has expanded its efforts to champion the growth of female cyclists and help expand their voice in the industry with the launch of their Empowersports Female Riding Council and their Empowersports Diverse Riding Council. Comprised of pioneering women who are cyclists, adventurers, leaders and entrepreneurs, the board members work with Polaris to foster the inclusion and representation of women in the industry and to inspire more women to participate in motorsports. .

“Female racers have always played an important and valuable role in motorsports, whether on dirt, snow, asphalt or water; and it is energizing to help even more women discover new fun and memorable ways to experience the outdoors through our products,” said Pam Kermisch, Director of Customer Growth, Polaris. “As a global powersports leader, Polaris is proud to partner with the IFRD to celebrate the female cyclists of today and work together to build the community of female cyclists of tomorrow.”


IFRD and Polaris invite women around the world to celebrate this day by simply getting out and riding. Whether it’s a day-long motorcycle cruise on an open road, a solo ride on the trails in an all-terrain vehicle or a speedy boat ride around the lake with friends and family, participating in IFRD is simple as the tagline says. : “Just Ride!”

Riders can also take part in the digital celebration by sharing photos of their rides on social media using the hashtags #InternationalFemaleRideDay, #IFRD2022, #FocusFemaleForward and upload their images to the IFRD website to enter the competition. world picture.

Limited access to a powersports vehicle? Polaris Adventures, the experience arm of Polaris, brings together a network of outfitters to deliver riding and driving experiences in more than 175 epic destinations nationwide. With access to Polaris ATVs, Polaris RANGER®, RZR® and GENERAL™ side-by-side all-terrain vehicles, Slingshot® dirt bikes, Indian Motorcycles® and snowmobiles, Polaris Adventures offers the opportunity for riders of all levels to try new terrain or compete in the IFRD without owning a powersports vehicle.

No matter how or where you ride, Polaris and the IFRD encourage safe riding practices. Wear proper safety gear and perform pre-ride vehicle checks. Riders participating in the IFRD can proudly wear IFRD branded apparel and display the official IFRD logo on their social handles or on their vehicles. Visit the IFRD website to find out more, including ways to get involved, helpful tips for preparing for your outing, and photo inspirations from previous years.

Learn more about IFRD

International Female Ride Day® is a globally synchronized ride day for female riders and female motorsports enthusiasts. Described as a “movement” by its participants, its call to action, “Just Ride! ©asks women to be on their motorcycles or powersports vehicles on the first Saturday in May each year. Created in 2007 by Vicki Gray, a lifelong motorcycling advocate, road and racing instructor – with the aim of profiling and showcasing the many diverse women who enjoy the activity of motorcycling. Its mission, among many, is to raise awareness and promote gender parity worldwide in all forms of motorsport and motorsport. The IFRD simultaneously encourages other women to return to work. The event is managed under the MOTORESS® canopy.

Learn more about Polaris

As a global powersports leader, Polaris Inc. (NYSE:PII) is at the forefront of product breakthroughs and rewarding experiences and services that have invited people to experience the joy of being outdoors. since our founding in 1954. With annual sales of $8.2 billion in 2021, Polaris’ high-quality product line includes the Polaris RANGER, RZR, and GENERAL side-by-side off-road vehicles; Sportsman all-terrain off-road vehicles; Indian Motorcycle medium and heavy duty motorcycles; Slingshot motorcycle roadsters; snowmobiles; and deck boats, cruisers and pontoons, including the industry-leading Bennington pontoons. Polaris enhances the riding experience with parts, apparel and accessories, along with a growing aftermarket portfolio, including Transamerican Auto Parts. Polaris’ presence in adjacent markets includes military and commercial off-road vehicles, quadricycles and electric vehicles. Proudly based in Minnesota, Polaris serves over 100 countries worldwide. www.polaris.com.


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