Prada Paradoxe celebrates the many facets of the modern woman


And then there is the fragrance itself. Under the creative direction of Miuccia Prada and Raf Simons, master perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu worked together to create a juice that explores the tension between timelessness and modernity, sophistication and eccentricity. Think of it as a way to look at iconic ingredients through a new lens, like the freshness of neroli contrasting with an amber accord for unexpected warmth or the citrus top notes and white floral heart turning into base notes. including vanilla and musks. It’s a take on sensuality and femininity that feels utterly modern, perfectly reflecting the many facets of a woman’s personality.

Finally, the choice of actor and activist Emma Watson as director and muse of the Prada Paradoxe campaign, the fragrance becomes a new benchmark for the modern woman – an exploration of self-expression, sophistication and empowerment. Playful and captivating, Paradox is all about presenting your own version of yourself to the world and doing it with pride.

Prices for Prada Paradoxe Eau de Parfum start at £59 for 30ml. Buy the perfume here


With Alison Oliver, Eniola Dare and Laura Hawkins, Director Alyn Horton, Director of Photography Jake Schuhle-Lewis Creative Design Director Boatema Amankwah, Main producer Eolande Diaz, Project Manager Henry Sanders-Wright, Casting producer Sarah George, Camera wizard Omari Bryan, blunderer Richard Bartrum, Spark Cleo Lim and Aaron Minto, sound recorder Alex Milson, Stylist Eniola Daré, stylist assistants Charlotte Rutter, Makeup artist Chloe Mountford, Hairdresser Carl Campbell, hairdresser assistant Dayna Vaugh-Teague, Scenographer Alice Colfox


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