Rhuigi Villaseñor de Bally presents the first capsule for a Swiss brand – WWD


MILAN — From the Alps to the Far West.

After unveiling her first ready-to-wear collection for bally in Milan in September, creative director Rhuigi Villaseñor launches his first capsule collection for the brand in mid-November.

Press on ballythe famous curling boot, the capsule offers options ranging from transitional winter footwear to high season footwear, fusing western details with traditional mountaineering patterns using cashmere, shearling and suede.

The sport of curling arrived in Switzerland, Bally’s homeland, at the end of the 19th century, brought by the Scots, whose tradition in this sport goes back a century earlier.

Bally’s first curling shoe was made in 1956 as part of its sponsorship of the Swiss Olympic team at that year’s Winter Olympics in Cortina d’Ampezzo in the Italian Dolomites.

“I had a lot of fun dreaming up a lifestyle capsule around Bally’s signature curling shoe,” Villaseñor said. “I wanted to give it an unexpected twist by mixing western cowboy atmospheres with an alpine spirit that is both glamorous and relaxed. I hope the capsule will resonate with Bally’s existing customer and attract a new audience. Introducing them to a sport they may not have known, while looking good learning it.

Villaseñor, originally from Los Angeles, California, was appointed to the highest creative position in January. He succeeds Pablo Coppola, who left bally in 2017 after three years, the last to hold this position.

An image from the Bally curling campaign

[email protected]

In front of his spring 2023 fashion show, Villaseñor said he adds a California vibe to the Swiss brand and this capsule also reflects that hybrid concept by mixing Swiss-inspired collegiate prints and embroidery with Bally archive graphics, shearling-trimmed denim and Western quilted outerwear.

The men’s and women’s styles include a new curling uniform consisting of luxury turtlenecks and joggers, cashmere hoodies, sweater vests and leggings.

The palette ranges from earthy autumn hues to icy pastels.

ballyThe curling boot from is presented in different variants, enlarged like waders or reduced like sheepskin tap shoes; topstitched with western motifs reminiscent of cowboy boots, or quilted and laced with cords like a hybrid curling snow boot.

There is also an emphasis on functionality, as the designer has used waterproof nubuck and rubberized leather, combined with the state-of-the-art Arctic Grip sole.

An image from the Bally curling campaign

[email protected]

Villaseñor has also developed a line of playful accessories that includes a shearling cowboy hat and a soft wool and suede baseball cap. There are soft jacquard blankets with leather accents, pom pom beanies and “Switzerland team” football scarves.

The collection will launch in mid-November at selected Bally boutiques around the world, including New York and Zurich, Switzerland, and multi-brand stores including Kith, The Webster and Selfridges. The company will open dedicated pop-up stores in alpine destinations including St. Moritz and Verbier, Switzerland, and Aspen, Colorado.

A short film, titled “Curl Curl Baby”, will be launched with the collection, which was shot in St. Moritz.

For spring, Villaseñor unveiled a new logo, inspired by a 1930s photograph of a boutique in France designed by architect Robert Mallet-Stevens. The brief featured a sans serif treatment, at the time quite futuristic.

The designer is also the founder, general manager and creative director of the Rhude brand, which includes ready-to-wear and accessoriesand lifestyle partnerships, including home and automotive items, launched in 2015.


Comments are closed.