Saks announces the launch of a new online wellness store

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Luxury e-commerce platform Saks has announced the launch of its new wellness boutique. The store focuses on four key pillars of well-being: fitness, health and nutrition, sexual well-being, and rest and relaxation. Image: Saks

Luxury e-commerce platform Saks announced the launch of its wellness boutique on saks.com The store focuses on four key pillars of well-being: fitness, health and nutrition, sexual well-being, rest and relaxation.

The “Fitness” pillar offers an expanded range of sportswear for men and women, accessories and recovery items. The “Health and Nutrition” pillar focuses on vitamins, supplements and various kitchen tools and technologies. The “Sexual Wellness” pillar offers a new focus on sexual well-being and offers personal care and technology items as well as feminine care products, intimate products and menopause therapy devices. The Rest and Relaxation pillar offers mindfulness tools, sleep products and aromatherapy to ensure consumers get better and more efficient sleep.

In order to emphasize a holistic approach to wellness, Saks has expanded its product selection to more than 100 brands, including 50 new to Saks. To celebrate the launch of the new store, Saks is posting a wellness-themed post on its website with a list of various wellness items that can be purchased. To educate consumers on a more mindful lifestyle, Saks hosts five virtual experiences with purchasable content and lifestyle tips from top wellness insiders. The five events will be held from January 11 to 11. 18 and will feature skincare discussions, virtual workouts and fitness tips, and crystal charge and affirmations discussions.

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