Snow Peak will move a store in New York – WWD


Snow Peak, the Japanese outdoor brand, will move its New York store from SoHo to Brooklyn in October – and nearly triple in size.

The company, which has its US headquarters in Portland, Oregon, has been on Crosby Street since 2015, but decided to take the leap to better embrace a sense of community and take advantage of green spaces and views of the river in the borough.

The location at 76 North Sixth Street in Williamsburg, will feature 30-foot ceilings and a mezzanine where shoppers can browse the brand’s assortment of outdoor gear and apparel, according to expansion manager Hallie Church. Snow Peak business.

Covering nearly 3,000 square feet, the new location allows the brand to better showcase its line of tents and tarps, which it says will be installed in the store and will rotate monthly to allow shoppers to discover the merchandise in its intended setting. The Snow Peak range of furniture will also be expanded in the new location.

Church said the apparel offering, which includes men’s and women’s outdoor-inspired tops, pants, outerwear and accessories, will also be offered in the store, along with the Yuamai Plus assortment. high-end designed by the founder’s granddaughter in Japan.

The Crosby store closed on September 18 and the new location will open on October 14.

Snow Peak operates two stores in the United States, in New York and Portland, as well as 20 units in Japan. Church said a camp-themed store will open in Washington state next year that will offer both clothing and gear.


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