Tom Brady’s Brady brand chooses Shedeur Sanders as brand ambassador – WWD


Tom Brady’s menswear brand is expanding its presence in college athletics by appointing its first long-term brand ambassador.

Brady said Thursday he’s tapping Jackson State Tigers quarterback Shedeur Sanders for the role. Sanders was among a large group of college athletes who were selected to model the Brady line when the quarterback launched his collection in January.

Sanders, the son of legendary soccer player Deion Sanders, explained that he wants to deepen his partnership with Brady since the soccer legend is one of his idols.

“Tom Brady is a person I look up to and really adore,” Sanders said. “He’s one of those people that’s really down to earth, so with every deal and everything that I do with my own brand, we like to do things that are real and authentic, so it’s a perfect fit – being able To have the opportunity to do this deal and to be able to represent their company like this is truly amazing.

Shedeur Sanders for Brady.

Sanders’ role as Brady’s brand ambassador involves appearing in campaigns, working on launches and wearing the brand in public appearances.

He explained that another reason he wants to continue his partnership is that the Brady brand and its basic sportswear matches his own style. Sanders said her favorite Brady pieces are the simple black t-shirts, as well as the brand’s tracksuits.

“I like to wear cold clothes,” he said. “I like to wear comfortable clothes and when it’s time to get dressed, I like to look neat. Everything I wear is basically what [Brady] has. The quality is amazing and that’s what I look for with clothes.

Brady launched his menswear brand in January after revealing it in 2021 after working there for three years. The Tampa Bay Buccaneers quarterback teamed up with Jens Grede of Skims and public school co-founder Dao-Yi Chow, Brady’s creative director, to create the brand.

The apparel brand offers basics like t-shirts, polo shirts, sweatshirts, shorts, track jackets, underwear and other pieces aimed at the gym and beyond. The brand is available on Brady’s website and at Nordstrom.

Last year, the National Collegiate Athletic Association enacted NIL (Name, Image, Likeness) rules, allowing student-athletes to sign endorsement contracts and partnerships. This paved the way for Division 1, 2 and 3 athletes to be compensated for their NIL, whether or not their state has a NIL law in place.


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