Tommy Hilfiger Fashion Frontier Challenge winners recognized for driving social innovation and inclusivity in the fashion industry


AMSTERDAM–(BUSINESS WIRE)–Tommy Hilfiger, owned by PVH Corp. [NYSE: PVH], is pleased to announce that Lalaland and UZURI K&Y are the winners of the third Tommy Hilfiger Fashion Frontier Challenge, a dedicated global program designed to find and support ideas that lead to a more inclusive fashion landscape. The program’s final virtual event took place on January 12 and 13, where the six finalists presented their concepts to a prestigious jury. The winners will share a prize of €200,000 and benefit from a year-long mentorship with in-house experts from Tommy Hilfiger and INSEAD, one of the world’s leading graduate business schools. They have also secured a place in an INSEAD program that brings together people, cultures and ideas to develop innovative leaders.

More than 430 startups and scale-ups from 22 countries submitted their ideas in January 2021 for this initiative, which echoes Tommy Hilfiger’s sustainability vision with Waste Nothing and Welcome All. This year’s program specifically focused on amplifying and supporting Black, Indigenous and People of Color (BIPOC) entrepreneurs working to advance their communities, while fostering a more inclusive future for the fashion industry. For the first time, fans of TOMMY HILFIGER were able to participate in the initial stages of the challenge, where they voted digitally to help narrow down the entries to identify the finalists. Alongside the Tommy Hilfiger associates at the final event, they were also asked to vote for their favorite pitch to award an additional €15,000 to one of the finalists.

“This stimulating challenge brought together passionate and hard-working people with new ideas on how to create a fashion future we can all expect,” said Tommy Hilfiger. “It was an impressive final event, and I’m proud to continue this journey with the entrepreneurs who showcased groundbreaking and impactful solutions that challenge the way we think, build, and create.”

Lalaland, a Netherlands-based platform that uses artificial intelligence to generate personalized and inclusive synthetic models of different ethnicities, received €100,000. “Creating technology that drives a more inclusive and diverse e-commerce platform is central to our vision at Lalaland,” said Michael Musandu, co-founder and CEO of Lalaland. “To be part of the Tommy Hilfiger Fashion Frontier Challenge brought incredible insights and will elevate our AI solution to reach more people than we could have imagined. With this achievement, our team looks forward to delivering a welcoming online shopping experience, so that no consumer feels underrepresented. »

UZURI K&Y, a Rwanda-based eco-shoe brand that uses recycled car tires from sub-Saharan Africa and employs local youth, also received €100,000. “We are honored to be named the winner of the Tommy Hilfiger Fashion Frontier Challenge,” said Kevine Kagirimpundu, co-founder and CEO of UZURI K&Y. “This opportunity has provided mentorship, strategic advice and given us a platform to share our dream of bringing sustainable footwear options from Africa to the global market. We are committed to making a real impact and inspiring today’s youth to shape a cleaner future.

Clothing in good condition, a South African-based social enterprise that creates micro-business opportunities and jobs for people with disabilities through the recycling of textiles, received €15,000. “We feel blessed to be recognized by the Tommy Hilfiger Fashion Frontier Challenge viewers, it’s an experience we’ll never forget,” said Tammy Greyling, Operations Manager and Occupational Therapist at Clothes to Good. “It’s humbling to know that others believe in our dream of truly making a difference for people with disabilities and their families. Receiving this award will allow Clothes to Good to continue creating micro-businesses and employment opportunities through the recycling of textiles from the South African community.”

The jurors who supervised Tommy Hilfiger Fashion Frontier Challenge final event included:

  • Mr. Tommy Hilfiger

  • Martijn Hagman, CEO, Tommy Hilfiger Global and PVH Europe

  • Yara Shahidi, award-winning actress, producer and change agent

  • Esther Verburg, Executive Vice President, Sustainable Business and Innovation, Tommy Hilfiger Global and PVH Europe

  • Adrian Johnson, Entrepreneur, Adjunct Professor of Entrepreneurship, Technology and Media at INSEAD

  • Katrin Ley, Managing Director of Fashion for Good and Founding Curator of the Amsterdam Global Shapers Hub

  • Yvonne Bajela, founding member and director of the investment company Impact X Capital

Applications for the fourth installment of the Tommy Hilfiger Fashion Frontier Challenge will open in March 2022. Entrepreneurs who wish to receive more information are invited to register here:

Tommy Hilfiger’s mission is to be a leading sustainable lifestyle design company that wastes nothing and welcomes everyone, through the way it creates its product, manages its operations and connects with its communities. and its stakeholders. For more information on Tommy Hilfiger’s sustainability journey, which builds on PVH’s Forward Fashion strategy, please visit

More information on the Tommy Hilfiger Fashion Frontier Challenge can be found here:

Brand friends and followers are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.

About Tommy Hilfiger

With a brand portfolio that includes TOMMY HILFIGER and JEAN TOMMY, Tommy Hilfiger is one of the most recognized high-end designer groups in the world. Its objective is to design and market high quality bespoke men’s clothing and sportswear, women’s clothing and sportswear, children’s clothing, denim collections, underwear (including bathrobes, sleepwear and loungewear), shoes and accessories. Through select licensees, Tommy Hilfiger offers complementary lifestyle products such as eyewear, watches, fragrances, swimwear, socks, small leather goods, homewares and luggage. the JEAN TOMMY The product range consists of jeans and shoes for men and women, accessories and fragrances. Goods under the TOMMY HILFIGER and JEAN TOMMY brands is accessible to consumers around the world through an extensive network of TOMMY HILFIGER and JEAN TOMMY retail stores, specialty department stores and department stores, some online and off-line retailers

About PVH Corp.

PVH is one of the world’s largest and most admired fashion companies, connecting with consumers in over 40 countries. Our global iconic brands include Calvin klein and TOMMY HILFIGER. Our 140-year history is built on the strength of our brands, our team and our commitment to moving fashion forward for good. It is our power. That’s the power of HPV.

follow us on Facebook, instagram, Twitter and LinkedIn.


Comments are closed.