Rainy days will be much brighter thanks to a new collaboration between Vera Bradley and Totes.
The two brands have just launched a limited edition rain collection available exclusively at Kohl’s. The line includes a packable backpack, clutch, umbrella and the women’s Carson rain boot, all decorated with exclusive floral and paisley prints in seasonally inspired tones.
Each item costs less than $60.
To create the “Vera Bradley Powered by Totes” line, the partners tapped into Totes’ outdoor expertise, combining its weather-resistant technologies with Vera Bradley’s signature designs and patterns. The result is a playful collection that can withstand the elements.
For her part, Vera Bradley has been branching out lately with more product offerings.
Last month, the popular lifestyle brand made its first foray into what creative director Beatrice Mac Cabe calls “real shoes” with the VB Cloud collection. The line launched with four slip-on shoes featuring water-repellent uppers, memory foam insoles and molded arch supports. And last week, just in time for the holiday season, Vera Bradley expanded the selection with the addition of a soft, fleece-lined mule.
Vera Bradley’s team spent four years developing the shoe collection, beginning with an extensive period of listening and focus groups with customers. In the end, customers asked for a shoe that was functional, light and casual, but pretty enough to wear anywhere and always put together.
VB Cloud shoes are available for purchase in women’s sizes 5-11 at Verabradley.com and Vera Bradley stores. Prices range from $70 to $80.
Looking ahead to Spring 23, Mac Cabe said there are plans to add sporty sandals to the VB Cloud line, but ultimately the brand will focus on introducing new prints and patterns in the shoe collection rather than many different silhouettes.