Vera Bradley, Inc. honored with a 2021 BBB Torch Award


FORT WAYNE, Ind., December 01, 2021 (GLOBE NEWSWIRE) – Vera Bradley, Inc. (Nasdaq: VRA; “Vera Bradley” or the “Company”), an iconic accessories and lifestyle company, has announced today that she was named the 2021 recipient of a BBB Torch Award, presented by the Better Business Bureau Serving Northern Indiana. The awards are given to companies, charities and individuals who exemplify trustworthy and ethical behavior in today’s market.

“The Vera Bradley brand has strong roots in Indiana, and we are honored to be recognized as the 2021 recipient of the BBB Torch Award for Marketplace Ethics for Northern Indiana. As a company and as individuals, we are firmly committed to Vera Bradley’s core values ​​of community, kindness, resourcefulness, tenacity, optimism, thoughtfulness and empathy. It’s not just inspirational words that we post around our office; our core values ​​represent a set of shared beliefs and serve as a framework for how we approach and do business, how we treat each other and how we treat our customers, ”said Daren Hull, President of the Vera Bradley brand.

“On behalf of all of our associates, I would like to humbly thank the Better Business Bureau Serving Northern Indiana for recognizing Vera Bradley’s dedication to business ethics as we work to make the world a brighter place.

The Torch Awards for Ethics are the most prestigious honor BBB can bestow on outstanding organizations for their dedication to integrity and ethical practices. This is an annual awards program that publicly rewards organizations that have implemented practices that reinforce their commitment to ethical operations.

The criteria for this award are based on community engagement and the Better Business Bureau’s core values: excellence, integrity, teamwork, trust and respect. The BBB Torch Awards not only promote the importance of ethical business practices, but also the commitment of outstanding companies to create market confidence.

“Receiving a BBB Torch Award for Ethics signals to others in your community that you are committed to running your business the right way,” said Marjorie Stephens, President and CEO of BBB Serving Northern Indiana. “It’s something you can use to set yourself apart from the rest and give businesses and consumers yet another reason to buy from you. “

A full list of the 2021 winners is below:
2021 Integrity companies

2021 Integrity entrepreneur

2021 Integrity Charity

2021 Pillar of the Community

2021 Individual of Integrity

  • Jerry Vandeveer (Fort Wayne)

Vera Bradley, Inc. operates two unique lifestyle brands – Vera Bradley and Pura Vida. Vera Bradley and Pura Vida are complementary businesses, with a dedicated, emotionally connected and multigenerational female clientele; alignment as causal, comfortable, affordable and fun brands; position themselves as “gift” and socially connected brands; strong and entrepreneurial cultures; a strong focus on community, charity and social awareness; multichannel distribution strategies; and talented leadership teams aligned and committed to the long-term success of their brands.

Vera Bradley, based in Fort Wayne, Indiana, is a leading designer of handbags, luggage and other travel items for women, fashion and home accessories and unique gifts. Founded in 1982 by friends Barbara Bradley Baekgaard and Patricia R. Miller, the brand is known for its innovative designs, iconic patterns and brilliant colors that inspire and connect women like no other brand in the global market.

In July 2019, Vera Bradley, Inc. acquired a 75% interest in Creative Genius, Inc., which also operates as Pura Vida Bracelets (“Pura Vida”). Pura Vida, based in La Jolla, Calif., Is a fast growing, digitally native and very engaging lifestyle brand founded in 2010 by friends Paul Goodman and Griffin Thall. Pura Vida offers a differentiated and expanding range of bracelets, jewelry and other lifestyle accessories.

BBB is a business-backed, non-profit organization that sets and maintains high standards for fair and honest business behavior. BBB consumer services are free. BBB provides objective advice, BBB company profiles on millions of companies, charity reviews, dispute resolution services, alerts and educational information on topics affecting market confidence. Visit for more information.

Vera bradley
877-708-VERA (8372)
[email protected]

BBB Serving Northern Indiana
Nicolas thomas
Director of Communications, Public Relations and Community Outreach
Cell: 260-442-5520
[email protected]


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