VN tech ticker: Strava POI, Garmin, Trek and WBR sponsored teams raise $1.8 million

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Strava gets starting points

Strava on Thursday launched a new feature, which includes points of interest and trailheads, which come from data created by some of its millions of users.

The update has been released to all users and displays points of interest, including bike shops, cafes, water fountains, restrooms, along with suggested rides and common routes.

To use this feature, you will need mobile app version 223 or higher, and also available in desktop (website) mode.

Trailheads are now predefined locations pinned to the Strava map that have been created based on some of the most frequent trailhead locations set by Strava users, respecting user privacy settings.

“Our algorithm uses anonymized community data to see which locations are receiving groups of athlete uploads and places the best ones on the map. So what you’ll find are the best places in your area to start your activities,” said said Michael Joseph, communications representative at Strava.

Although the new points of interest feature is available to all users, using the route builder to create routes that start from any of the starting points shown on the map is a feature available to subscribers. Strava.

“To route your activity from one of the suggested starting points, simply long press [on your mobile phone] on the point and your route recommendations will adjust. If you’re in the middle of an activity and need to find a water fountain or a bathroom, just change your route,” suggests Joseph.

Garmin sponsored teams for 2022

Garmin is sponsoring 15 pro cycling teams in 2022, providing bike computers, “wearables” like the ForeRunner 945 and Fenix ​​line, heart rate monitoring straps, Varia radar units, Tacx trainers, and more.

“We are thrilled that many of the world’s top cycling teams and athletes have chosen Garmin and Tacx for training, racing and all the adventures in between,” said Susan Lyman, vice president of global consumer marketing for Garmin. “From our premium GPS smartwatches and bike computers to our popular cycling safety tools and training accessories, these runners, cyclists and triathletes have access to one of the strongest product ecosystems on the market, and we We look forward to contributing to their continued success.”

Quick-Step Alpha Vinyl, Ineos Grenadiers, Astana-Qazaqstan, Canyon-SRAM, Lotto-Soudal, SD Worx, Team TotalEnergies, Trek Factory Racing and Jumbo-Visma are among the sponsored cycling teams.

Some of the privateers and sponsored athletes are Ashton Lambie, individual pursuit world champion and world record holder, Brennan Wertz, TJ Eisenhart, eight-time world cross country champion, Nino Schurter, international Hall of Fame inductee mountain biker Rebecca. Rusch, and National XCO Champion and Leadville Trail 100 winner Keegan Swenson.

Trek and World Bicycle Relief raise $1.8 million

Trek Bicycle and World Bicycle Relief have donated a total of $1,818,918 to communities in developing regions – in countries across South America and Africa including Colombia, Zambia, Kenya and Zimbabwe – and gave access to the Buffalo bike specially designed by World Bicycle Relief.

Trek has pledged to match up to $500,000 in donations to support a $1 million fundraising goal channeled to more than 11,000 students, health workers, farmers and entrepreneurs by providing Buffalo bikes.

“I am very proud of the Trek family for reaching our goal and raising $1.8 million for World Bicycle Relief,” said Trek Bicycle President John Burke. “World Bicycle Relief is a wonderful organization, and this is a significant amount of money that will change the lives of over 11,000 families.”

The Buffalo Bike was Trek’s 2021 “Bike of the Year” and was designed to be tough and durable, and allow “recipients to travel long distances over difficult terrain”.

“Trek and Trek retailers have been valued partners since our organization was founded in 2005, playing a key role in the product development process that resulted in the Buffalo bike,” said World Bicycle CEO Dave Neiswander. Relief. “Together, we are excited to bring hope on two wheels and continue to help individuals and communities thrive.”

The United States ranked as the top country to provide donations to the program, which peaked in November and December 2021. The average donation amount was $171.51, and the most popular channel used to make donations donations was the Trekbikes.com website.

Additional contributions to the campaign came from women’s cycling team Trek – who donated €659 of their season’s prize money – and Belgium’s Golazo Sports, who donated €150,000. Additionally, Scheels All Sports of the United States donated $50,000.

RGT adds handbikes to the virtual cycling experience

RGT Cycling, Project Echelon, Echelon Racing League, and the Paralyzed Veterans of America have collaborated to create in-game avatars and a race series for hand cyclists. (Photo: RGT Cycling)

RGT Cycling, Project Echelon Racing, the Echelon Racing League, and Paralyzed Veterans of America have created a handcycle avatar for adaptive cyclists on the virtual cycling platform.

“We are very proud to bring this collaboration to life and to take this exciting first step in recognizing the importance of accessibility and inclusion for athletes with disabilities,” said RGT’s Head of Brand and Marketing. cycling. “This is just the start of a journey that will see a whole range of bikes for different needs on the platform, while also creating opportunities for NGBs and the UCI to host national and world championships. Truly representative eSports for athletes with disabilities.”

According to RGT, the in-game avatars that feature a racer using a handcycle are the first designed for a virtual cycling platform.

In a press release, RGT says the para-cycling series has a unique set of rules and regulations to make events more inclusive and accessible.

The new avatar is available in Echelon Racing League Para-cycling Series.

“The Para-cycling series and new avatar representing the para-cycling community is just the first step in what we hope will be a ‘garage’ of virtual bikes that will meet different needs. We are delighted to be able to offer this new avatar featuring feature an adaptive rider,” said Eric Hill, Project Echelon Racing Director. “We are thrilled to partner with RGT Cycling, PVA and USA Paracycling to host the Paracycling Series and welcome paralyzed veterans and all persons with disabilities to these virtual races.

Started in November 2021, races in the Echelon Racing League para-cycling series are contested on courses that replicate those contested at real-life events, such as Tour of America’s Dairyland, Tulsa Tough, Tour of the Gila and Joe Martin Stage Race, just like some of the other events in the Echelon Racing League series.

Those interested in participating in the Echelon Racing League para-cycling series can register on the Para-Cycling Race Series Website.

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