Watch Now: Monroe Street dresses up with 2 new womenswear stores | Economic news


She also spent 14 years owning and operating her photography studio and inevitably would find herself consulting with high school kids on what to wear for their senior portraits. This experience encouraged her to open a 1,200 square foot clothing store in downtown Viroqua in October 2019.

The Trend Boutique is the newest clothing store to open on Monroe Street and is located across from the Monroe Street branch of the Madison Public Library.


Her business has survived the disruption caused by the pandemic through online sales, but like Astin, she has engaged in in-person sales, a physical retail space, and clothing shelves and racks. Trend Boutique, which opened in early November, joins other clothing stores on Monroe Street like Hive, Rupert Cornelius, Good Day Shop, Zip-Dang and now Sunne Boutique.

“I’m super excited about our Monroe Street location,” said Olson. “I knew I wanted to be in the Madison area in a busy walking area, but I just didn’t know where it was going to be.”

Trendy shop

Ava Olson, manager of Trend Boutique, 1639 Monroe St., browses the sales area of ​​the boutique owned by her mother, Kristina Olson. Elder Olson opened a larger store in Viroqua in 2019 and opened that second location in Madison in November.


Olson initially searched for retail space in Waunakee, but when she couldn’t find the right spot that matched her budget and rental requirements, she found a 650-foot location. square at the corner of Monroe and Garfield streets which for years housed Walter’s Swim ‘n Sun and was briefly a second-hand clothing store.

Trendy shop

One outfit is on display in Trend Boutique’s window, 1639 Monroe St.


A metered public parking lot is across the street next to a branch of the Madison Public Library while Ava, who worked in her mother’s Viroqua store in high school and looked for a job after she returned. of Minneapolis, lives with her older sister who is studying nursing across the street at Edgewood College.


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