The leading golf apparel brand launches into women’s fashion with vibrant styles designed for and off the golf course
AUSTIN, TX, April 5, 2022 /PRNewswire/ — Golf William Murraythe first line of golf apparel inspired by Bill Murray and his brothers, today unveiled its first-ever womenswear collection. Featuring everyday styles designed for the modern woman, the collection integrates William Murray Golf’s lightweight approach and contemporary lifestyle with sport, making golf more accessible and fun for everyone.
Since 2016, William Murray Golf’s laid-back personality and dynamic collections have embodied the idea that life and golf shouldn’t always be taken seriously. Driven by massive consumer demand following their wildly successful men’s offerings, William Murray Golf’s new women’s apparel assortment will continue its mission of infusing the game of golf with energy and a little irreverence – while respecting the game. Featuring a colorful range of functional performance apparel and effortless lifestyle pieces, the new collection aims to encourage professionals as well as everyday enthusiasts to keep it light, have fun and bring personality on the course.
“From the beginning, William Murray Golf has strived to make the game more accessible and inclusive and now we can extend that to our female audience,” said Kerry Michaels, CEO and co-founder of William Murray Golf. “Our women’s collection has been in the making for a long time, and we’re delighted to offer carefully crafted designs with our standard William Murray Golf flair. This line is all about looking your best, so you feel confident to do all things. It’s not about your score or where you play the ball. We want women to come out, look the part and have a good time.
Widely known and loved for its vast assortment of eye-catching designs and quality materials, William Murray Golf extends the same unmatched value, function and comfort to its new collection of ultra-comfortable women’s pieces.
Inspired by classic golf and tennis silhouettes, the collection includes flattering polo shirts, dresses, skirts, shorts, sweaters, accessories and more.
Each style is available in a wide variety of colors and patterns with moisture-wicking, wrinkle-resistant jersey fabrics, buttery-soft 4-way stretch and UPF50+ sun protection to fit any lifestyle active.
All dresses and skirts have invisible pockets to store golf balls, tennis balls, lip gloss, whatever else you need.
“William Murray Golf has always aimed to create apparel that stands out and to tell an authentic story through unique designs,” said Brandon Barrette, President and Co-Founder of William Murray Golf. “After years of consumer demand, we saw a great opportunity to bring a women’s collection to a demographic that was equally passionate and inspired by what our brand is about: fun.”
The new collection of women’s clothing from William Murray Golf is now available for purchase on www.williammurraygolf.com with prices ranging from $45 – $128 and with sizes ranging from XS to XXL. To keep up with the latest updates from William Murray Golf, follow @WilliamMurrayGolf on instagram and Facebook and @WMurrayGolf on Twitter.
About William Murray Golf:
William Murray Golf was built around two main axes: authenticity and tradition. The brand is inspired by the improvisational mentality of the Murray Brothers and was created on the idea that life and golf don’t have to be so serious. Keep it light, have fun and bring personality to the course. Bill Murray and his brothers grew up in the northern suburbs of Chicago caddying and golfing — in fact, they’ve all been inducted into the Caddy Hall of Fame. They live their lives enjoying and respecting the age-old sport that we all love. William Murray Golf is about infusing the game with energy and a little irreverence, while respecting the game. Who said you had to wear a striped polo shirt and play the traditional 18 holes? A new tradition begins: go out, have fun and look good.
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SOURCEWilliam Murray Golf