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In the wake of the recent Supreme Court ruling on abortion rights, a number of clothing brands and boutiques are using their platforms – and their designs – to speak out against the overturning of Roe v. Wade.
Brands once known for their stylish clothing and accessories are now offering products that not only reflect their aesthetics, but also their political views.
Related: Where to Donate to Abortion Funds Right Now
For Allison Holley, owner of the Nashville store Apple & Oak, the past few months have fueled an intense desire to speak out against the anti-abortion rhetoric coming out of Washington. She immediately got to work creating a line of “Pro Roe” products that she launched as both a rallying cry and a way to give back.
“The night the Supreme Court leak came out regarding Roe v. Wade, I couldn’t sleep and I knew I had to do something,” Holley says. “I stayed awake working on designs and products so we could raise money for what was to come. We live in a very conservative state with trigger laws. I wanted to do my (small) part to keep a ahead of this decision.
“Yet,” she adds, “when it happened, we were in shock. There is no way to prepare for your autonomy rights being taken away.
Holley’s “Pro Roe” trucker cap immediately sold out after its initial launch last month, with local Nashville natives and people across the country sporting the cap at rallies and protests. The first version saw 100% of profits donated to women’s rights organizations, which Holley said she was proud to do, despite impacting materials and labor (the cap has since been replenished, with 50% of proceeds going to Choices in Memphis, to help build a new abortion clinic in southern Illinois).
While Holley says her store and staff have always been socially conscious and community-minded (Apple & Oak created a donation item for tornado recovery efforts in March 2020), the reversal of the Abortion has been the most “politically charged” issue to date. But the merchant refuses to back down, even if it means losing customers. “We never want people to be confused about where we stand on these very important social issues,” she says. “There will always be someone to criticize, but as long as I’m transparent, stick to my ideals and stay in business, I can sleep at night.”
As with many stories from women across America, Holley says her desire to do something is not only political, it is personal. “I haven’t spoken about it publicly, but I was raised in a conservative Catholic family and had an abortion many years ago,” she shares. “It was an extremely difficult and personal decision at the time. But not a week goes by that I don’t think about this decision. Each time, I am filled with immense gratitude. It was MY decision and it was the best decision of my life.
His advice to others: “We have a long fight ahead of us, but we are stronger together and we cannot give up. To all women, the decision is always yours. We will do our part to ensure that resources remain in place for women to make their own decisions about their bodies and their futures.
Holley’s “Pro Roe” accessories are now available at Apple & Oak in Nashville and online at appleandoaknash.com.
Here are ten other brands and artists who have launched pro-abortion products online. As with Apple & Oak, all of these brands donate a portion of proceeds to pro-choice organizations and women’s rights groups across the United States.
1. You are not the boss of the V t-shirt
Printed in the USA, this slogan t-shirt delivers a simple yet effective message. For every t-shirt sold, $5 is donated to the National Abortion Network, a group of grassroots organizations that help women pay for abortions when they can’t afford them.
This tee has a slightly oversized fit and longer length, making it a great gender-neutral piece to wear (and gift).
2. It’s the women’s turn
They say the best form of action is civic engagement and this t-shirt supports Eleanor’s Legacy, a political organization that actively works to recruit, train and fund pro-choice Democratic female candidates for state and local office. The goal: to have more women’s voices – and causes – represented in government.
3. 1973 Sweatshirt
This sweatshirt commemorates the year in which the original Roe v. Wade was handed down by the United States Supreme Court, which ruled that the US Constitution protects a woman’s right to choose to have an abortion. With the ruling overturned some 49 years later, this sweatshirt is a powerful reminder of the fight women face for the freedom to control their bodies, lives and futures.
$10 from the sale of each sweatshirt is donated to the National Institute of Reproductive Health (NIRH), which works at the state and local levels on public policy around women’s right to abortion and birth control.
4. Roxanne Assoulin’s Choice Bracelet
The classic friendship bracelet gets a timely twist with this “CHOICE” bracelet from accessories designer Roxanne Assoulin. The red enamel bracelet measures approximately seven inches in circumference and slips on easily. Assoulin says that for every CHOICE bracelet sold, the brand will donate to Planned Parenthood of Greater New York.
(Note: Three straps are pictured but each strap is sold separately).
5. Pro Roe Crop Tee
A number of Etsy sellers create products to support abortion rights. This cropped t-shirt features the simple “Pro Roe” message and the seller pledges that 5% of all sales will be donated to the National Network of Abortion Funds & the Center for Reproductive Rights.
6. Abortion is healthcare shirt
Etsy Seller, Sally Fox printables says a portion of the proceeds from the sale of this t-shirt will be donated to abortion funds like Planned Parenthood of Michigan (their home state), Fund Texas Choice, and the Lilith Fund. The unisex t-shirt is available in a variety of sizes and half a dozen colors. You can also choose to print the design on a tank top.
As the seller says, “Abortion is health care and will always be an essential part of health care. We are dedicated to this fight and will do everything in our power to protect reproductive health care for all .
7. Fuck Your Laws Baseball Cap
Underwear brand Harper Wilde is stepping up its accessories game with this baseball cap that speaks out against the extreme laws that continue to interfere with our reproductive health rights. Available in fuchsia or black, the brand says 100% of proceeds from each “Fuck Your Laws” cap will go to the Women’s Reproductive Rights Assistance Project (WRRAP), which provides financial assistance and access to safe and legal abortions or emergency contraceptives.
If the cap is sold out, the size-inclusive brand also offers a “Fuck Your Laws” bra in sizes XS to 4XLall proceeds also being donated to WRRAP.
8. If Men Could Get Pregnant T-Shirt
T-shirt site Threadless offers a number of women’s rights t-shirts that support the pro-choice movement. This one tries to find some humor in the process, with a comic book-style print illustrating what men would do if they got pregnant.
Printed on a garment dyed vintage style t-shirt, this is a unisex style ideal for all genders, pregnant or not. Threadless says 50% of profits go to the ACLU.
9. Women’s Rights Tote Bag
Whether you’re heading to a walk or grocery shopping, this cotton tote bag sends the message that women’s rights matter. Part of the Redbubble.com collection artist designed statement bagsthe seller of this model indicates that all profits from the sale of the bag will be donated to charity.
10. Bans From Our Bodies Lightweight Sweatshirt
This artist-designed sweatshirt features eye-catching artwork paired with a bold statement on women’s rights. The unisex sweatshirt is printed to order and you can choose from a number of colors and sizes online. A portion of the profits will be donated to the National Network of Abortion Funds.