Zara’s TikTok-viral pink satin dress is back in white – and it’s the perfect wedding dress for the high street

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From Charlotte Tilbury blushes to sequin cropped tops, when a trend hits TikTok, we pay attention — and more often than not, the product sells out quickly. For example, Zara’s pink satin dress that went viral on the platform earlier this year.

The satin number was a smash hit when the much-loved high street label dropped its summer line in March, selling out in all sizes in just weeks. The #ZaraPinkDress hashtag has so far garnered over 8.3m views on TikTok and the dress has already resold on eBay for up to £100.

The 90s-style pink slip ticked all the right boxes for the perfect summer dress – the slip-on style is both minimalist and effortless, while the satin finish gives it a touch of glamour.

Due to its success, the sold-out piece returned in two new colorways last month, perfect for those looking to adopt a dopamine dressing for Spring ’22. The shimmering lilac and emerald green were praised on TikTok for their flattering fit and finish. Of course, they’re both nearly sold out in all sizes.

Now the dress is back in an all new satin white and it’s ideal for those looking to opt for an understated wedding dress this wedding season. Retailing for £45.99, the satin slip is complete with a midi hemline, cutout detailing to the back and spaghetti straps.

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If you’ve missed previous releases and want a pre-owned must-have in white, here’s how to shop the satin slip – plus similar styles, as we’re planning another sale.

Zara satin dress, white: £45.99, Zara.com

(Zara)

With its simple cut, the success of this Zara satin dress lies in the details. The cutout back and slit at the back hem add interest, while the adjustable spaghetti straps, round neckline and bust seam bode well for a flattering fit. From vacations to alfresco dinners, the brief is versatile enough for any summer occasion. And, if you’re looking for a subtle yet elegant bridal option, the shoe is definitely for you. Available in sizes XS-XXL, for under £50 you really can’t go wrong.

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After the sellout success of Zara’s viral pink, lilac and green briefs, we’re predicting much the same for the brand’s new dress. As such, here are the alternative satin styles that we currently buy.

Omnes Marianne cream midi dress: £59, Omnes.com

(Omnes)

Durable and affordable brand Omnes is a go-to for effortlessly cool satin dresses. One of the brand’s best-selling dress styles, this Marianne midi comes in a sleek cream finish, featuring a V-neck, while its fitted bias cut nods to the 90s. Similar to the In a satin jumpsuit from Zara, Omnes’ dress features a cutout back with additional tie detailing.

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& Other Stories Strappy Satin Midi Dress: £85, Stories.com

(& other stories)

We love the fitted cut of this satin dress from & Other Stories. The cowl neck adds 90s flair while the crossover straps and open back add interest to the back. The asymmetrical cut of the hem and the side slit are very trendy, making it an ideal choice for summer evenings.

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Blume Bridal Satin Slip Dress in White: £40, Asos.com

(Asos)

An equally minimalist bridal option, this white satin jumpsuit from Asos is simple in design yet maximum in impact. Boasting a sleek maxi hemline, deep V-neck and wide straps, the figure-flattering silhouette gets our stamp of approval.

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Ghost London Hollywood Bella Satin Crepe Maxi Dress: £245, Theoutnet.com

(The Outnet)

Ghost London’s crepe satin nightie is ideal for those looking for a luxurious look, whether at their wedding or for summer occasions. The maxi length is given extra detail with the pleated fishtail hem, while the spaghetti straps and subtle V-neck recall Zara’s viral dress. The best news? The Creator Coin is discounted by 35% right now.

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Discount Codes

For the latest fashion and dress discounts, try the links below:

Looking for more warm weather inspiration? We’ve rounded up the best spring dresses for women

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